Creative Business Forum

Cultural Impulse: Sustainability of the Event Industry

17 Jun , 14:00–15:15
Creative Business Forum
Pavilion G, conference hall G4

Despite the difficulties caused by the pandemic and the economic crisis, the event industry is continuing to develop and adapt to the new conditions. The restrictions have revealed the industry's flexibility and become an incentive to seek new event formats, while maintaining the main goal of bringing people together. Cultural project leaders adapt to new conditions and find non-standard solutions for promoting their creative ideas. Today, more than ever, people feel the need for live communication, the pandemic having generated a pent-up demand for offline events. The panelists will share successful cases, analyze past event failures and discuss whether 2023 will mark a revival of the offline format to exist successfully coexist with the online environment.

Roman Karmanov, Chief Executive Officer, Presidential Fund for Cultural Initiatives

Sergey Voytenko,,
Sergey Zhilin, Pianist, Composer, Arranger; Head of Collectives United by the Common Name Phonograph
Denis Maidanov, First Deputy Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation for Culture
Fabio Mastrangelo, Conductor; Artistic Director, Music Hall Theater
Mikhail Piotrovsky, General Director, The State Hermitage Museum
Aleksey Uchitel, Russian Film Director; General Director, Creative Production Association ROCK
Mikhail Shurygin, Owner, President, NCA Group of Companies