Innovation space

How to promote an IT-business online for free?

17 Jun , 11:00–12:00
Pavilion G, Innovation Space

Step-by-step instructions from the leading marketing experts to promote on the Internet and social media.
Recently, the Russian government announced a new measure of support for the promotion of Russian software on the Internet, generating significant interest among members of the IT community. Right holders of products included in the Russian software registry and IT service providers can now receive compensation of up to 80% of marketing costs.
Where should technological projects advertise? What promotion channels are the most effective? How can complicated technical topics be simplified for a broader audience?

Andrey Sikorsky, Director of Marketing and Communications, RBC

Mikhail Azovtsev, Advisor to the General Director, RFRIT
Sergey Grebennikov, Director, Russian Association for Electronic Communications
Valentin Makarov, President, RUSSOFT Association
Alexey Mostovshchikov, Chairman, Expert Council on Economics and Entrepreneurship, Youth Parliament of the State Duma of the Russian Federation
Alexey Slukin, Art. Lebedev Studio Strategist
Evgeny Shuvalov, General Director of Renga Software