Insight People became a media partner of the SPIEF Youth Day
Insight People is a production company, a part of Gazprom-Media holding. It is the first time that Insight People became a media partner of Youth Day of the 27th St. Petersburg International Economic Forum. The event will take place on June 8 in Expoforum, exhibition and business center. The general media partner of SPIEF 2024 is Gazprom-Media holding.
“Today, we see that the reach of influencers’ social media networks exceeds traditional media by a multiple. This, in its turn, allows as many people as possible to learn quickly about major events of an international level. Bloggers are able to translate the "economic" language into a comprehensible language for a large audience. They can also involve young people in the country's current strategic processes. We can say that influencers have become the new means of mass communication with young audience. And the fact that Insight People became a media partner of the SPIEF Youth Day proves the effectiveness of blogging as a new successful way of broadcasting major events in the country to a wide layer of the population,” said Alina Zinatullina, general director of the Insight People production company.
Residents of the Insight People production company will participate in the SPIEF Youth Day program and cover it in their social networks, increasing youth involvement in economic, technological, environmental and many other issues. Currently, Insight People has 2.5 thousand bloggers from 78 regions of Russia, who have participated in more than 130 TV projects: from reality shows to series and cinematography. The full-cycle studios of the company are located in different cities: from Vladivostok to Kaliningrad. Insight People has its own music label Insight Music, as well as an entire educational system Insight Education. The Insight People team took part in the organization of such events as StudFest, Russia Day in St. Petersburg, World Day of Russian Unity in Moscow, World Youth Festival in Sochi and many others. The estimated information reach about the SPIEF Youth Day broadcast by bloggers is expected to be in the tens of millions.
The new concept of the SPIEF 2024 Youth Day focuses on the practice-oriented format with the use of digital technology. It will allow to attract the youth to solving the issues of the economic development of the country, to build a professional trajectory in accordance with the current economic agenda, to get motivation for the professional growth. The agenda covers all areas of the realization of the young generation’s potential: development of youth entrepreneurship, career and personal growth, international scientific and technological projects, innovations in business, mentoring, coaching and much more. The Youth International Economic Forum will be held under the slogan: “The Day of the Future at SPIEF”.
Insight People is the largest bloggers agency in Russia and the full-cycle production company that unites creative people from all over the country. It is a part of Gazprom-Media holding starting from November 2023.
