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RC Fashion & Style Space for Fashion and Beauty Discussions Debuts at SPIEF 2021

RC Fashion & Style Space for Fashion and Beauty Discussions Debuts at SPIEF 2021

The RC Fashion & Style platform, a special space for discussions about beauty, fashion, and lifestyle, opened on 2 June at the St. Petersburg International Economic Forum. This format is making its debut at the Forum and reflects the business community’s growing interest in such issues as aesthetics and quality of life.

“The pursuit of beauty is inherent in human nature, especially if they are successful and active people, as the participants in Roscongress Foundation events are. Thanks to our project, there is now an opportunity at the SPIEF venue to talk about things that are not on the business agenda, but seriously affect people’s attitudes about themselves and those surrounding them,” said Sona Sogoyan, the Director of Special Projects at the Roscongress Foundation and CEO of the Roscongress Club.

The RC Fashion & Style programme opened with a Style teleconference about men’s and women’s fashion, which was hosted by Natela Potskhveriya, the editor of Kommersant applications. The audience learned about the rules for building their wardrobe, trends for the summer 2021 season, and even about sustainable development principles that can be observed when choosing clothes. “There’s only one rule – there are no rules. Fashion has ceased to dictate and require only one correct choice. The focus is shifting to the actual individual, who proceeds from his/her own tastes,” Potskhveriya said.

The programme continued with a speech by Official St. Petersburg Fashion Week CEO Konstantin Lukin on the topic ‘Digital Transformation in Fashion and the Paradigm of the New Normal’. The RC Fashion & Style project was a partner of the St. Petersburg Fashion Week that was held at the end of April.

The first day ended with a screening of the film Igor Chapurin’s Fashion Path with an exclusive interview that the famous Russian designer gave to RC Fashion & Style.

On 3 June, the RC Fashion & Style space will feature a presentation by Ksenia Sobchak, a journalist, TV presenter, and creator of the YouTube channel #CautionSobchak, and Rive Gauche Group President Edgar Shabanov, who will discuss trends and insights in perfumery and cosmetic retail. There will also be an interview with Google Russia CEO Yulia Solovyeva.

On 4 June, visitors to the RC Fashion & Style space will have an opportunity to join a conversation between Forbes Woman Editor-in-Chief Yulia Varshavskaya and ROSKINO Director Yevgenia Markova and watch the world-famous film Women, which collected stories from 2,000 women from 50 countries.

More information about the programme is available on the SPIEF 2021 website.

The RC Fashion & Style space on the ground floor of Congress Centre also features a Beauty Corner, which offers express care and a styling salon for the Forum’s female speakers, and a private leisure area called ‘No Heels Zone’.

The general partner of the space is Hugo Boss.

Details about preparations for SPIEF 2021 can be found on the official website forumspb.com and on the Roscongress Foundation’s telegram channel t.me/roscongress and Instagram SPIEF-2021 www.instagram.com/forumspbru

Official website of the Roscongress Foundation’s photo bank photo.roscongress.org/ru/projects


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