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Presentation of the National Standard Business Reputation Index (ECG-Rating)

Presentation of the National Standard Business Reputation Index (ECG-Rating)

In today’s world, there is no shortage of unbiased and understandable mechanisms for assessing reputation of a business. One of them is the business reputation index (ECG-rating). It gives companies the opportunity to obtain data on their own reputation on the basis of open sources, which will allow them to obtain financial support both at the level of the state and federal districts. The openness of the rating data, their comprehensibility and non-disclosable nature for the participants cause confidence in the industry. Such conclusions were reached by the participants of the session ‘Presentation of the National Standard Business Reputation Index (ECG-Rating)’, which was held as part of the St. Petersburg International Economic Forum.

 

KEY CONCLUSIONS

The ECG-rating allows the government to support the best businesses and denies competitors the chance to appeal this

“This is a very high-tech, but at the same time very transparent, very democratic model. And, of course, it fully meets the objectives set by Russian President Vladimir Putin and allows us to see how companies contribute to achieving national development goals. But perhaps even more importantly, it gives the state the opportunity to support them, and to support them in such a way that competitors cannot appeal against it,” Igor Shchegolev, Presidential Plenipotentiary Envoy to the Central Federal District.

“The ECG-rating has become a national standard. Why so? Because a national standard is a very interesting kind of document. On the one hand, it is a normative and technical document, not a normative and legal document. On the other hand, it is actually the only normative and technical document that is approved at the state level. Thirdly, being approved at the state level, it is not developed by the state. It is developed by all stakeholders, the expert community based on the principles of consensus,” Anton Shalaev, Head, The Federal Agency on Technical Regulating and Metrology (Rosstandart).

 

PROBLEMS

The lack of credibility of the rating limits its applicability

“The main thing that I think we will need to focus on now is for entrepreneurs to have confidence in the rating,” Julia Shepeleva, Deputy Commissioner, Federal Tax Service of Russia.

“If the customer clearly understands what data they need, we always go along with it and provide that data. As the Federal Tax Service, we have a lot of services, but we are limited by tax secrecy. <...> The ECG-rating has two significant differences. First, it is a non-application procedure: an entrepreneur does not have to do anything to be in this rating. The second is accessibility,” Julia Shepeleva, Deputy Commissioner, Federal Tax Service of Russia.

“In 2021, we already made the first attempt to introduce the business reputation rating into Federal Law No. 44 [Federal Law ‘On the Contract System in the Sphere of Procurement of Goods, Works, and Services for State and Municipal Needs’ dated 05 April 2013 No. 44-FZ, – Ed.]. At that time, we could not convince lawmakers that it could be transparent and understandable, that there would be no abuse of this rating, because similar practices had already been formed, money was taken for ratings, and there was no clear open procedure for it,” Petr Ivanov, Deputy Head, Federal Antimonopoly Service of the Russian Federation (FAS Russia).

 

Lack of reputation culture and corporate standard in Russia

“Indeed, the accumulation of reputation capital is lacking. And on subsidies, and in many other areas. In this sense, of course, the potential application of this rating is great,” рRoman Artyukhin, Head, The Federal Treasury.

“We are just starting to work on the corporate standard now. I am sure that in a year’s time there will not be a single company or university that does not know that there is such a standard,” Tatyana Butskaya, First Deputy Committee of the State Duma of the Federal Assembly of the Russian Federation on Family Protection, Issues of Paternity, Maternity and Childhood.

 

SOLUTIONS

Openness and objectivity of the rating will increase business confidence and give it grounds for attracting state support

“We have created a mechanism that is not only applicable, but also understandable and transparent. Therefore, there will be no question as to why one company has a high rating and another has a low rating. The rating is open and based on objective data,” Petr Ivanov, Deputy Head, Federal Antimonopoly Service of the Russian Federation (FAS Russia).

“Starting this year, we have decided to help from the level of the Representative Office as well. If the score is higher than 91, you can apply directly to our office, and we will get involved and help out,” Igor Shchegolev, Presidential Plenipotentiary Envoy to the Central Federal District.

 

The introduction of new evaluation categories will allow more entrepreneurs to enter the ranking

“An important point is that the assessment methodology has been supplemented with new categories. After all, individual entrepreneurs and microbusinesses can also be rated. For some reason, we initially started talking about the ECG-rating only for integrated structures, corporations. In fact, no, [it is not only for them, – Ed.],” Anton Shalaev, Head, The Federal Agency on Technical Regulating and Metrology (Rosstandart).

 

*This is a translation of material that was originally generated in Russian using artificial intelligence.

 

For more information, visit the Roscongress Information and Analytical System roscongress.org.

 

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