Business Priority

Digitalization of Art: The Soft Power of Russian Culture

17 Jun , 12:10–13:25
Business and culture
Pavilion G, Business Priority

Culture, as a universal language understood and accessible worldwide, adapts to the realities of the times through digitalization. In our technological age, digitalization has become not only a global trend, relevant in all areas of life, but also a universal cultural, geopolitical, and financial tool. Digitalization provides institutional support for contemporary artists, and will also help bring back the importance of Russian museums and the principle of global accessibility of Russian culture.

Nonna Gazayeva, Deputy General Director, ROSIZO State Museum and Exhibition Center
Varvara Lubova, Digital Arts Consultant

Olga Galaktionova, General Director, ROSIZO State Museum and Exhibition Center
Sofia Mitrofanova, Chief Executive Officer, PREMIER Video Service
Natalia Mokritskaya, General Director, Moskino
Руслан Мусин, Supervisor, NFT Marketplace Joy Space
Julia Peresild, Founder, GALCHONOK Charitable Foundation; actress
Denis Simachev, Russian Designer