Media Sport: Phenomenon and Potential
Media leagues for football, basketball, and hockey have become a successful trend. These sports projects are evolving as a popular commercial product without any budget funding. The media league’s audience is rapidly increasing, particularly among young people. Their success is based on the athletes’ openness and active work on social media, a creative approach to organizing competitions, and detailed work on storylines. This all needs to be intensified in classical sports. Are media leagues a trendy phenomenon or long-term projects? How is their economy structured? What are some existing examples of effective interaction between media and classical sports, and which ones are on the way? How can we make media exposure a regular thing for the leaders of Russian national teams? What kind of international media sports projects is Russia preparing?
Moderator
Evgeny Evnevich,
Anchor, Match TV
Panellists
Nikolay Valuev,
First Deputy Chairman of the Committee of the State Duma of the Russian Federation on Ecology and Environmental Protection
Mikhail Degtyarev,
Minister of Sport of the Russian Federation
Alexander Karelin,
Member of the Committee of the Council of the Federation of the Federal Assembly of the Russian Federation on Foreign Affairs; Three-time Olympic Gold Medallist in Greco-Roman wrestling
Yury Krasovsky,
President, Liga Stavok Bookmaker Company
Alexander Medvedev,
Chairman of the Board, Football Club Zenit
Nikolay Osipov,
Founder, President, Winline Media League
Roman Rotenberg,
First Vice-President, Russian Ice Hockey Federation; Head Coach, SKA Hockey Club; Head Coach of the Russia 25 Ice Hockey Team
Front row participants
Sevak Hakobyan,
Co-organizer, Media Basket Betting League
Georgy Bryusov,
Director, Centre for Athletic Training of Russian National Teams (CAT)
Dmitry Ryzhkov,
First Deputy General Producer, Match TV