Business programme

2020 was a difficult period for business and the global economy as a whole. In the wake of the crisis, companies adopted integrated solutions to optimize existing business models. Now, businesses are looking at their investment strategies and social programmes within their regions, orienting themselves towards sustainable development goals and national development goals. How have companies’ business strategies in Russia and abroad changed in 2021? Why has the implementation of social programmes or projects become an important trend for Russian companies and the economy as a whole? How does the social responsibility of a business affect its reputation? How do non-financial indicators in terms of environmental, social and management factors influence the future of companies and expectations of investors? How can sustainable development goals and performance targets for national objectives be implemented into a company’s business strategy?

Moderator
Artem Metelev, Chairman of the Council, Association of Volunteer Centers; Founder, DOBRO.RU

Artem Metelev

Chairman of the Council, Association of Volunteer Centers; Founder, DOBRO.RU

Artem Pavlovich Metelev has been working in the Association of Volunteer Centers as the Chairman of the Council since March, 2016. The Association of Volunteer Centers is the largest community in the country, uniting more than 1,000 organizations.
Artem Metelev is the founder of the unified information system DOBRO.RU. Today the portal has more than 2 million volunteers, thousands of events and projects, and more than 8 million hours of real help to people. In 2020, DOBRO.RU has become an ecosystem and a platform for mutual assistance. Services such as Dobro.University, Dobro.Navigator, Dobro.Contests, etc. was appeared.
During the coronavirus pandemic, Artem Metelev became one of the initiators to launch the All-Russian Campaign «#WeAreTogether», which united the country. More than 180 thousand of volunteers and more than 9.7 thousand of partners took part in the Campaign, and more than 4.7 million people received targeted assistance.
Education:
Bachelor’s degree in State University of Management, specialty - Business Administration, 2015
Master’s degree in Moscow state pedagogical University, specialty – Management of physical culture and sports organizations, 2017.

Panellists
Tatyana Zavyalova, Senior Vice President for ESG, Sberbank
Andrey Ignatiyev, President, Russian Tourism Union
Marc Carena, Managing Director, McDonald's Russia
Ksenia Razuvaeva, Head, Federal Agency for Youth Affairs (Rosmolodezh)
Narek Sirakanyan, President, Freedom International Group Ltd.; Founder, Foundation for the Promotion of Charity "Grow Together"
Tatyana Terentyeva, Deputy Director General, Rosatom Corporation
Lakish Hatalkar, Area Managing Director, Consumer Health in Russia, Ukraine and CIS, Johnson & Johnson

Tatyana Zavyalova

Senior Vice President for ESG, Sberbank

Tatiana Zavyalova was born on 4 May 1974 in Moscow.
In 1996 she graduated from Ordzhonikidze State University of Management.
From 1993 to 1994, she worked at Nord Piligrim Trade & Financial Company CJSC in Moscow.
From 1997 to 2000, she held a number of positions at Military Insurance Company OJSC in Moscow.
From 2000 to 2005, she was the head of a unit, and then Director of the Marketing Department of At the Wheel OJSC in Moscow.
From 2005 to 2009, she was Director of At the Wheel Book Publisher LLC in Moscow.
From 2009 to 2010, she was an Adviser to the CEO of Russian Television and Radio Broadcasting Network FSUE in Moscow.
From 2010 to 2017, she was an Adviser to the Russian Minister of Defence in Moscow.
From 2017 to 2019 she was Senior Vice President and Director of the Marketing and Communications Department of Sberbank.
Since 2020, Tatiana holds the position of Senior Vice President for ESG.

Andrey Ignatiyev

President, Russian Tourism Union

1990 – 1996 – cofounder and director of group of tourist companies BSI Global Group
1998 – 2000 – General Director of the Russian Tourism Company with the Ministry of the Russian Federation for Physical Education, Sports and Tourism
2006 – 2012 – Consultant to Russian company VFS Russia
2012 –2018 – Business Consultant to global international company VFS Global.
March 2020 – present — president of Russian Union of Travel Industry.
1995–2009 headed some of the largest non-commercial organizations in the Russian tourism industry (NTA, ASTOR, ATOR and etc). As a member of a council of experts took part in the creation of the law regulating tourism.
2012 - founded the international volunteer initiative Dadobro.com
Education:
1987 – graduated Moscow State Aviation University as Mechanical Engineer;
2011 - received PhD in economics

Marc Carena

Managing Director, McDonald's Russia

Marc Carena is appointed General Director, McDonald’s Russia as of July 2018.
Swiss by origin Marc joined McDonald’s in August 2017 as Corporate Vice President, International Lead Markets (UK/Ireland, Germany, Australia/New Zealand, France and Canada).
Prior to joining McDonald’s Marc had an extensive experience in Retail (6,5 years) and FMCG (9 years).
Marc held increasingly senior marketing, sales and general manager positions in Nestlé spanning 10 countries across Europe, Asia and Africa, culminating as member of the European Management Committee of Nestlé Professional running South Europe (14 countries).
Thereafter Marc worked in B2B and B2C Retail for the Metro Group in senior roles in Marketing/E-commerce in Eastern Europe up to CEO of Metro Cash & Carry Croatia as well as president of the Supervisor Board of the common Metro/Spar Austria Joint Venture in Croatia
Marc graduated from the University of Berne, Switzerland, with an MA in Business Administration.
Marc has a strong track record of driving success in many countries; caring about people and using his high energy and dynamic leadership style. He brings with him strong food and retail sector experience and knowledge of the system committed to further enhance McDonald’s brand moving forward in Russia.
«I feel very honored to have received the opportunity to lead McDonald’s in Russia and to continue its 30 years history of success” - says Marc Carena.

Ksenia Razuvaeva

Head, Federal Agency for Youth Affairs (Rosmolodezh)

Born on February 6, 1991
Graduated from the Russian Presidential Academy of National Economy and Public Administration under the President of the Russian Federation, the Faculty of Public Administration.
Has been actively engaged in social activities and the development of the volunteer movement in Russia.
In January 2014 started to organize holidays for children from low-income families and became the deputy director of the Mosgortur state autonomous cultural institution.
In May 2014 headed the Federal state budgetary institution From 2021: Head of the Federal Agency for Youth Affairs (Rosmolodezh)
Since 2018 Member of the Council under the President of the Russian Federation for the Implementation of State policy in the field of family and child Protection
Previously:
Director of the Federal State Budgetary Institution "Russian Center for Civil and Patriotic Education of Children and Youth" (Rospatriotcenter)
In 2018 Head of the organizational department in the election headquarters of the presidential candidate of the Russian Federation
In 2021 Director of the Department of Youth Projects and Voluntary Initiatives of the Office of the President of the Russian Federation for Public Projects


Education:
Bachelor of Arts in Public Administration from RANEPA
Master’s from Russian State Social University

Narek Sirakanyan

President, Freedom International Group Ltd.; Founder, Foundation for the Promotion of Charity "Grow Together"

Private investor, founder and president of Freedom International Group.
Founder of the Growing Up Together Charity Support Foundation.

Received a secondary education in Cyprus and Canada. Graduated from McGill University (Canada) and studied at Harvard University (USA).
In 2008-2011 worked in the investment department of Credit Suisse in London.
In 2011-2014 served as vice president at Rosatom state corporation.
Has expertise and entrepreneurial experience in investment banking and corporate management. Seed investor in the FANXCHANGE online ticket marketplace with an annual revenue of $100 million (sold to Vivid Seats for $68 million in 2018). Personally responsible for issuing bonds of a large public organization in the amount of $560 million, followed by a currency swap. Participated in IPOs and M&A transactions totaling over $20 billion.
In 2014, Narek Sirakanyan founded the Freedom International Group investment company, which manages businesses throughout their full lifecycles. The value of assets under Freedom Group management is currently estimated at $2.5 billion. The company's ecosystem comprises 17 countries, including the United States, Hong Kong, Vietnam, and European countries, with headquarters located in Moscow. The investment portfolio includes 48 private projects. The company selects projects based on three principles: innovation, scalability and social significance.
Currently, Freedom International Group primarily manages the following businesses: Project V (retail of multi-brand health and beauty products), Sessia (an IT platform for small and medium-sized businesses), Cyber Legacy (an e-sports organization), Coffeecell (a mono-brand line of food products with ginseng), NRK1987. (an original tech-fashion brand), Kicksback (a mobile app).
Founder of the Growing Up Together Charity Support Foundation. The foundation provides free marketing services to charitable NGOs that help children with mental disabilities. A grant system is being currently introduced to support charitable foundations.
Gives lectures on career building, career guidance and personal growth in leading Russian universities (MGIMO, Lomonosov Moscow State University, Plekhanov Russian University of Economics, Financial Academy).
In 2020 Narek Sirakanyan became the winner of the Leaders of Russia. Politics competition.
Speaks English, Armenian, Russian.
Married, two children.

Tatyana Terentyeva

Deputy Director General, Rosatom Corporation

Has 18 years of experience in human resources management. During the last five years she has been leading the annual TOP 1000 Russian Managers rating in energy by Managers Association and Kommersant publishing house. In 2016, she won the eponymous national award, taking the first place among all country’s HR managers. In 2018, she took the grand prix in the HR Manager of the Year nomination of the Crystal Pyramid 2018 award for achievements in human resources management established by the organizing committee of the Summit of HR managers Russia, CIS and Russian Union of Industrialists and Entrepreneurs.
In the state corporation she oversees development and implementation of HR management strategy in the industry. As a result of her work, Rosatom has been repeatedly recognized as the best employer for graduates in engineering and technical specializations in Universum international rating. Rosatom leads the rating of best Russian employers according to HeadHunter, the country’s largest recruiting portal. Rosatom is the only partially state-owned company that was called the best employer according to a research by AON Hewitt international consulting company.

Lakish Hatalkar

Area Managing Director, Consumer Health in Russia, Ukraine and CIS, Johnson & Johnson

A dynamic general manager / senior commercial and marketing executive with 25 years of experience in driving growth at Top Tier FMCG (P&G) and Consumer Health Care (Novartis Consumer Health, Johnson & Johnson) companies. Having started out in brand management, Lakish consistently took positions with increased level of responsibilities all over the world. Lakish has gained vast international and multi-cultural experience having worked and lived in North America, Europe and Asia, with on the ground experience in both mature and emerging markets. Lakish joined J&J business in 2015 in Asia, and took the role of Area Managing Director Consumer Health business for Russia, Ukraine and the CIS markets in August, 2019, with the responsibility to unleash the potential of the region for J&J.
Lakish is an inspirational, forward thinking and hands on organizational leader known for assembling and developing high performing teams, unleashing organizational potential, driving cultural transformations and successfully leading organizations through periods of unprecedented growth as well as political / economic / social turmoil.
Lakish is also a true champion of diversity and inclusion and continues to led several initiatives on this front, both inside and outside the company.
Education
University of Kentucky
Harvard Business School
Languages
English, Hindi, Martathi
Personal
Married. Has a daughter.

Front row participant
Petr Orlov, Vice President for Human Relations and Organisational Development, Mars Petcare in Russia

Petr Orlov

Vice President for Human Relations and Organisational Development, Mars Petcare in Russia