House Rules or Regulation: What Does the Future Hold for Ecosystems?
Nowadays the global economy has come to be defined by the explosive growth in platforms and ecosystems. Aside from transforming business as usual for large companies they are generating completely new patterns of consumer behaviour, establishing a huge array of opportunities to develop small businesses, transforming the labour market, and giving fresh impetus to financial activity in the global economy. In an attempt to compete for the attention of the new generation of consumers, companies are offering them more and more services at a single point of entry, creating closed and open types of ecosystem. This is leading to the emergence of ecosystem competitors, who are attempting to form a cult of consumerism around their products. At the same time, the rapid development of technologies (namely digital technologies) presents an opportunity to discuss the potential for integrating different business ecosystems. Is there an opportunity to establish a single value proposition from industry as a whole and not just from a specific company? What should the new regulations in Russia look like so as to preserve the balance between market factors while minimizing the negative consequences of the centralization of services and supporting their positive contribution to economic development? What role should the state occupy on the platform solutions market?
Sergey Zverev, Head of the School of Integrated Communications, National Research University Higher School of Economics; Chairman of the Board, CROS
Neri Tollardo, Strategy Director, Vice President, Tinkoff Bank
Vladislav Fedulov, Deputy Minister of Economic Development of the Russian Federation
Max Hauser, Managing Director, Partner, BCG
Tigran Khudaverdyan, Managing Director, Yandex Group of Companies
Sergey Shvetsov, First Deputy Governor, Central Bank of the Russian Federation (Bank of Russia)
Alexander Shulgin, Chief Executive Officer, Ozon