Bloggers: A New Media?
Bloggers today are able to convey their views and perspectives to a broad audience, and hold considerable influence. Indeed, many of them have become opinion leaders. It would therefore be wrong to ignore this fact and deny their professional status. Bloggers should be able to receive fair compensation for their work, and they should also assume responsibility for their actions. Should bloggers be made to register as media outlets? Another factor to consider is online advertising, which continues to enjoy strong annual growth, and currently almost matches television in terms of quantity in Russia. As a result, regulation is becoming an increasingly pressing issue. What place do bloggers occupy in the media holding company ecosystem? What talent-development opportunities can the blogosphere offer young people? And can traditional and new media coexist and complement one another?
Ksenia Sobchak, Journalist, TV presenter
Artur Janibekyan, Founder, Comedy Club Production
Alexander Zharov, Chief Executive Officer, Gazprom-Media Holding
Alexander Zhuravsky, Deputy Head of the Office of the President of the Russian Federation for Public Projects
Sergey Minaev, Editor-in-Chief, Esquire Russia
Vyacheslav Murugov, General Director, CTC Media; Deputy General Director for Entertainment Broadcasting, National Media Group; President, NMG Studio