Business programme

Our image is an expression of our personality. The new philosophy of the visual sets trends on haute couture catwalks and the mass market alike. In developed economies, the fashion industry is closely tied to technology and manufacturing. The looks that receive lots of likes today will be on the production line tomorrow. The language of fashion is international, and trends catch on at lightning speeds. When will the designer–producer supply chain reach its minimum length in Russia? Local brands that want to keep up with global trends and produce collections from high-tech fabrics are forced to purchase them from abroad. When will Russian light industry be able to access domestically produced synthetic materials, and how can this process be accelerated?

Moderator
Ksenia Solovieva, Chief Editor, Vogue Russia

Panellists
Andrey Artemov, Founder, WOS Brand
Viktor Evtukhov, State Secretary – Deputy Minister of Industry and Trade of the Russian Federation
Mikhail Kusnirovich, Founder, Chairman of the Board of Directors, Bosco di Ciliegi (online)
Waad Mohamed, Designer, Founder and Chief Executive Officer, WAAD Fashion House
Aleksandr Petrov, Managing Director of the Directorate of Plastics, Elastomers, Organic Synthesis, SIBUR
Viktoria Shelyagova, Art Expert
Pontus Erntell, General Director, IKEA Russia

Viktor Evtukhov

State Secretary – Deputy Minister of Industry and Trade of the Russian Federation

Education:
1993 – Leningrad Finance and Economics Institute with a major in economic cybernetics.
2002 – Saint Petersburg State University, Faculty of Law.
2004 – Master’s degree from Saint Petersburg State University, Faculty of International Relations.
2003 – Defended his post-graduate dissertation and granted the degree of candidate of economic sciences.
2008 – International Management Institute of St Petersburg (IMISP) under the Masters of Business Administration programme.
Professional experience:
1998 – Elected deputy of the Legislative Assembly of St. Petersburg (second convocation) for the 33rd Electoral District (Moskovsky District) and was twice re-elected in 2002 and 2007.
2009 – Appointed member of the Federation Council of the Federal Assembly of the Russian Federation – Representative in the Federation Council of the Federal Assembly of the Russian Federation from the Government of St. Petersburg; representative of Saint Petersburg State University in the government and administrative bodies of the Russian Federation.
2011 – Appointed Deputy Minister of Justice of the Russian Federation.
2012 – Appointed Deputy Minister of Industry and Trade of the Russian Federation.
2014 – Appointed State Secretary and Deputy Minister of Industry and Trade of the Russian Federation under an order of the Government of the Russian Federation.

Mikhail Kusnirovich

Founder, Chairman of the Board of Directors, Bosco di Ciliegi

Mikhail Kusnirovich was born on October 3, 1966. In 1989, he graduated from the Moscow Chemical Technical College. After that worked for IMA-Press publishing house. In 1991, he established Moscow International House "East and West", and opened the first store in the Petrovsky Passage in Moscow in 1992.
Bosco di Ciliegi owns over 200 monobrand fashion stores, multibrand BOSCOFAMILY, watch and jewelry stores Sublime by BOSCO, makeup and perfume stores ARTICOLI by BOSCO as well as cafes, restaurants and beauty salons.
He is actively involved in cultural and educational work along with business activity. He funds art exhibitions, helps well-known music bands and Moscow theaters.

Waad Mohamed

Designer, Founder and Chief Executive Officer, WAAD Fashion House

WAAD is an award winning fashion designer who was awarded designer of the year award for The Arab Women Awards in Qatar 2013. international features about the designer included Vouge Russia, harpers Bazar Arabia, and many other local magazine which she was featured for her designs and talent.
WAAD started with a passion for design that was noticed by local channels such as Qatar TV. Following her carrier the, channel has created a TV series named "WAAD", a documentary series that documented the journey of the designer.

Pontus Erntell

General Director, IKEA Russia

Pontus Erntell headed the IKEA Retail Chain in Russia on 1 January 2018. He joined the company upon graduating the university in 2001 and started to work as a supply planning specialist in IKEA of Sweden. Later, he occupied various managerial positions including audit in the department on cooperation with production factories, and head of the department on supervision and planning of financial and operational activity of IKEA in Russia. Before the assignment to Russia, he was a Deputy CEO of IKEA in Italy.
Pontus Erntell graduated Gothenburg University (Sweden) in 2001. He received Master’s degree in the London Business School in 2012.
Married, with two children.