Business programme

"Our people do not take cabs to the bakery" – this quote from a legendary 1960’s comedy by Leonid Gaidai has for decades shaped specific behavioral attitudes in the Russian-speaking society. The wealth of world cinema and media has numerous examples when real-life financial situations (whether it is desire to get rich, pay off a debt, or to invest in the stock market) formed the narrative in popular films or reality shows. A striking example is a long-running television African hit series called "Scandal!", a drama that revolves around personal finance issues. Interesting media products with a financial-educational component have also emerged in Russia in recent years. How can we turn edifying ideas into content that is popular with the audiences? What role will cultural initiatives play in shaping a new financial culture for children and adults alike?

Moderator
Anna Kharnas, Head, Financial Literacy Center, Financial Research Institute of the Ministry of Finance of the Russian Federation

Anna Kharnas

Head, Financial Literacy Center, Financial Research Institute of the Ministry of Finance of the Russian Federation

Panellists
Alexander Auzan, Dean of the Faculty of Economics, Lomonosov Moscow State University
Alexey Goreslavsky, Director General, ANO "Internet Development Institute" (IRI)
Mikhail Kotyukov, Deputy Finance Minister of the Russian Federation
Olga Lyubimova, Minister of Culture of the Russian Federation
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Alexander Auzan

Dean of the Faculty of Economics, Lomonosov Moscow State University

Mr. Aleksandr A. Auzan was born in Norilsk on July 11, 1954.
He graduated from the Faculty of Economics of Lomonosov Moscow State University and now holds a degree Doctor of Science (Economics) and Professor.
At the end of 1980s, Mr. Auzan became one of initiators to start consumer right associations. He was a member of the Bureau of Consumers International, a global consumer organization. From 2005 to 2011, he was head of the Association of Russian Economic Think-Tanks (ARETT). He was a member of the RF Presidential Council for Civil Society and Human Rights and the RF Presidential Commission for Modernization and Technological Development of Russia's Economy. He also was head of the Advisory Working Group of the Commission. From 2011 to 2012, Aleksandr Auzan was head of the Expert Group "Optimization of State's Presence - Reducing Regulatory Functions and Ensuring Transparency and Feedback from Citizens and Businesses" to update Strategy 2020. Currently, he is a member of the Economic Council under the President of the Russian Federation, Advisory Council under the Russian Government, Governmental Commission on Administrative Reform.
Mr. Aleksandr A. Auzan is the author of more than a hundred scientific papers, including four monographs. He regularly publishes articles and gives interviews to the media. He also gives lectures on institutional economics, modernization of the economy, socio-cultural values, and dynamics of the social contract. It has many years of practical experience in advising national and regional governments.

Alexey Goreslavsky

Director General, ANO "Internet Development Institute" (IRI)

Alexey Goreslavsky was born in Moscow in 1977.
He graduated from the History Department of Moscow State University in 1999 and from the postgraduate school of the Institute for US and Canadian Studies of the Russian Academy of Sciences in 2002.
He worked for Moskovsky Komsomolets and Sovershenno Sekretno. Versia newspapers starting 1995.
He served as editor-in-chief of the Internet newspaper Vzglyad from 2005 to 2007, director of online projects at the Interfax news service from 2007 to 2010, and as head of communications of AgencyOne from 2011 to 2013.
He became deputy general director of Rambler&Co in 2013.
Alexei Goreslavsky was appointed editor-in-chief of Lenta.ru in March 2014.
He is married and has a daughter.

Mikhail Kotyukov

Deputy Finance Minister of the Russian Federation

Date of birth December 21, 1976. Place of birth Krasnoyarsk.
Education. 1997 graduated Krasnoyarsk State University, Department of Finance and Credit.
Work experience
11.1997-12.2000 –Chief Economist, acting deputy chief of the Department, chief of the audit board of the main financial managment of the Krasnoyask region administration
07.2001-05.2002 – head of the Finance department of «Krasnoyarskagropromdorstroy» Open Joint Stock Company
05.2002-03.2003 – Chief expert, head of Investment Resources and Environmental Division of General Directorate of Economic Affairs and Planning of the City of Krasnoyarsk administration
03.2003-03.2007 – acting deputy chief of the Department, deputy chief of main financial management of the Krasnoyarsk region administration. 10.2005 – first deputy chief of the Finance Department of the Krasnoyarsk region administration
03.2007-07.2007 – Vice-chancellor of Economics and Finance of State Siberian Federal University
07.2007-04.2010 – Deputy Governor of the Krasnoyarsk Region, head of Finance Department of the Krasnoyarsk region administration, Minister of Finance of the Krasnoyarsk Region, deputy Chairman of the Government, head of Finance Department of the Krasnoyarsk region administration
04.2010 – 10.2013 – Director of the Department of Fiscal Policies in social and scientific sectors, Deputy Minister of Finance of the Russian Federation
10.2013 – 05.2018 – Head of the Federal Agency for Scientific Organizations
05.2018 – 01.2020 –Minister of Science and Higher Education of the Russian Federation, Moscow
01.2020 – 03.2020 - Acting Minister of Science and Higher Education of the Russian Federation, Moscow
03.2020 – present time – Deputy Minister of Finance of the Russian Federation, Moscow
2012 Awarded the second-degree Medal of the Order of Service to the Nation
2013 Awarded Gratitude of President of the Russian Federation
2014 Awarded Order of Peaple's Friendship

Olga Lyubimova

Minister of Culture of the Russian Federation

Born 31 December 1980 in Moscow

2007: Graduated from the Department of Theatre Journalism, Russian Institute of Theatre Arts (GITIS), with a degree in Theatre Studies.

2006–2008: Chief Editor, Directorate of Television Programmes, Moskovia Television and Radio Company.

2010–2011: Team chief, information and analysis programme, Directorate of Information Programmes, Kultura State Television and Radio Company (GTRK).

2011–2012: Chief producer of documentaries, Programme Department, TV3 Television Channel.

2015–2016: Adviser, State Support Section for Non-Fiction and Animation Films, Cinema Department, Ministry of Culture of the Russian Federation.

2016–2018: Deputy Director, Directorate of Social Programmes and Reports, Channel One.

2018–2020: Director, Film Department, Ministry of Culture of the Russian Federation.

21 January 2020: Appointed Minister of Culture of the Russian Federation by Presidential Executive Order.

Yuliana Slashcheva

Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Prior to joining CTC Media, Yuliana was President of the Mikhailov & Partners group of companies. Before that, she was Chief Executive Officer of Mikhailov & Partners, one of Russia’s largest strategic communications agencies, having assumed this role in 1994.
From 2004 to 2005, Yuliana was a partner with the BBDO Group, where she was responsible for business development activities.
From 2001 to 2004 she was a Board member and Corporate Communications Director for the Russian investment company ESN Group, as well as the Vice Chairman of Kelenergo, a Russian energy company.
Yuliana was named one of the 20 most influential businesswomen in Russia by Kompania Magazine in 2013. In 2012, she ranked first in the PR agency manager category of Kariera Magazine’s list of “Top 100 communications specialists.” Yuliana also won the 7th Annual National Media Manager of Russia Award in 2007.
Yuliana received a degree in marketing from the Moscow University for the Humanities.

Front row participants
Lyubov Malyarevskaya, Director General, Russian Mediagroup
Irina Osadchaya, Deputy General Director, National Priorities

Lyubov Malyarevskaya

Director General, Russian Mediagroup

Lyubov Malyarevskaya is the CEO of JSC Russian Media Group, a highly qualified professional with 20 years of experience in finance and management in companies in various industries.
Lyubov graduated from the Plekhanov Russian Academy of Economics in 2001 and from the Kutafin Moscow State Law Academy in 2015. In 2018, she completed postgraduate studies at Plekhanov Russian University of Economics. She also received an Executive MBA from the Skolkovo Moscow School of Management.
Work experience:
· Chief Executive Officer of JSC Russian Media Group;
· Deputy CEO of Russian Media Group for Economics and Finance;
· Member of the Board of Directors and Head of the Audit Committee of Mother and Child Group LSE ticker "MDMG";
· Managing Director of Sberbank's Finance Department (involved in preparations for the Sochi 2014 Winter Olympics)
· Partner and Head of Corporate Finance at BDO;
· BDO Training Centre trainer;
· Senior Manager in Deloitte's M&A Transaction Support Department;
· PriceWaterhouseCoopers Audit Consultant.
Today Lyubov Malyarevskaya is a lecturer of the Master's programme at the International Business School Faculty of the Plekhanov Russian University of Economics. She is the author of more than 10 scientific articles and a consultant of the program "Money on a Barrel" on Russian Radio.
Interests: finance, management, financial management, financial literacy, financial security.
Lyubov Malyarevskaya was named one of the Top 3 CFOs in the media industry by Kommersant newspaper in 2020. She was awarded a medal and a certificate of merit for preparations for the XXII Olympic and Paralympic Winter Games in Sochi.