Creative Business Forum

Export is a factor and a condition for stable growth of animation production. Even though the animation industry is still very young, having entered the international arena about ten years ago, Russian animated content is translated into more than 50 languages and is broadcast in more than 150 countries. The changing geopolitical situation has affected cooperation with many international partners, including TV channels, online platforms and content distributors. In addition to suspended contracts, there are difficulties of a purely technical nature involving international transactions. In this situation, the most advantageous strategy is to find new partners in countries where the animation content sales markets used to be substantially smaller. Which regions are today the most attractive for distribution and co-production? What is the share of export revenue in the animation brand monetization model? What forms of government incentive to the animation industry, including for exports, are the most effective? What is the potential for Russian animation brand export capacity growth, particularly as a soft power means?

Moderator
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Yuliana Slashcheva

Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Prior to joining CTC Media, Yuliana was President of the Mikhailov & Partners group of companies. Before that, she was Chief Executive Officer of Mikhailov & Partners, one of Russia’s largest strategic communications agencies, having assumed this role in 1994.
From 2004 to 2005, Yuliana was a partner with the BBDO Group, where she was responsible for business development activities.
From 2001 to 2004 she was a Board member and Corporate Communications Director for the Russian investment company ESN Group, as well as the Vice Chairman of Kelenergo, a Russian energy company.
Yuliana was named one of the 20 most influential businesswomen in Russia by Kompania Magazine in 2013. In 2012, she ranked first in the PR agency manager category of Kariera Magazine’s list of “Top 100 communications specialists.” Yuliana also won the 7th Annual National Media Manager of Russia Award in 2007.
Yuliana received a degree in marketing from the Moscow University for the Humanities.

Panellists
Seyedmahdi Javadi,
Ilya Krivitsky, General Director, Krasny Kvadrat (Red Square) Media Group
Albina Mukhametzyanova, Director, Yarko
Yulia Nemchina, General Director, Riki Group
Vitaliy Stepanov, General Director, Moscow Export Center
Ahmet Erdal, Founder, Delightful Animation Studio; Secretary General, TAFPA (Turkish Animation Film Producers Association) (online)

Seyedmahdi Javadi

Chief Executive Officer, Farabi Cinema Foundation

Vitaliy Stepanov

General Director, Moscow Export Center

Front row participants
Vyacheslav Utochkin, Head of the professional retraining program "Game Project Management" of the Competence Development Center in Business Informatics, Logistics and Project Management, Graduate School of Business of the National Research University "Higher School of Economics"; Co-Founder and General Producer of the Gaming Company Geeky House
Anna Shelegina, Co-Founder, General Director, Platoshka Animation Studio

Vyacheslav Utochkin

Head of the professional retraining program "Game Project Management" of the Competence Development Center in Business Informatics, Logistics and Project Management, Graduate School of Business of the National Research University "Higher School of Economics"; Co-Founder and General Producer of the Gaming Company Geeky House

Anna Shelegina

Co-Founder, General Director, Platoshka Animation Studio