Creative Business Forum

From Archaic to Modern Times: How Should Culture and Intangible Heritage be Preserved?

15 Jun , 14:30–16:00
The Creative Industries of the North
Hilton ExpoForum (2nd floor), Hilton Hall
As part of the events of the Russian Federation’s Arctic Council Chairmanship 2021–2023

The material and spiritual values created in the past provide an opportunity for 'cultural tourism'. Additionally, they act as a resource base for a multitude of projects in the broadest field of creative industries. There is a gradual transition to effective use of cultural heritage sites. With the aim of boosting Russia's tourist appeal, increasing recognition of domestic brands, and creating a positive image of the country, the year 2022 has been declared the Year of Folk Art and Intangible Cultural Heritage of the Peoples of Russia. Culture and heritage are becoming a development driver for the modern territories and cities far removed from the metropolitan areas. Alongside creating new sources of growth for the regional economies of the North, heritage contributes to another equally important task: the preservation of the indigenous Northern customs and traditions, their cultural code. How to combine the efforts of government, business, professional communities, civil society, and the private sector to preserve the heritage? What role do digital technologies and platforms play in preserving and promoting Russia's cultural diversity? How to form a digital ecosystem to store and transmit information, as well as generate content based on crafts, trades, and intangible cultural heritage, including epic and oral traditions of the indigenous peoples? How to protect a country's economic interests through the preservation and transmission of the cultural code?

Dmitry Polikanov, Deputy Head, Federal Agency for the Commonwealth of Independent States Affairs, Compatriots Living Abroad, and International Humanitarian Cooperation (Rossotrudnichestvo)

Andrey Golovnev, Director, Peter the Great Museum of Anthropology and Ethnography of Russian Academy of Sciences (the Kunstkamera)
Vadim Duda, General Director, Russian State Library
Oleg Ermolaev, Minister of Economic Development and Industry of the Republic of Karelia
Maria Morozova, General Director, Timchenko Foundation
Fatima Mukhomedzhan, Director, The Art, Science and Sport Charity Foundation
Alexey Okhlopkov, First Deputy Governor of Khanty-Mansi Autonomous Area–Yugra
Margarita Popova, Project Author, Head, Kyndykan Creative Association
Natalia Poppel, Head of Corporate Social Responsibility and Brand, Severstal Management
Valery Farukshin, Curator, Ethnic Village Project in the Krasnoyarsk Territory; Founder, Evenkia Group of Companies