Creative Business Forum

Filling the Economy with Creativity: Developing National Projects, Products, and Brands

15 Jun , 12:15–13:45
Transformation in the World and Growth in the Creative Economy
Pavilion G, conference hall G5

The limitations of international cooperation have forced producers of creative goods and services to reconsider their own approaches to value creation. Everything needs to be reimagined starting with design, material and equipment procurement, selection of new sales channels, all the way to changing marketing strategies and selecting new target markets. At the same time, the mass exodus of foreign companies has freed up certain niches in the Russian market for import substitution. How can we provide the infrastructure to create competitive products and services? How will companies' strategies change in the new economic environment? What successful import-substitution projects/best practices are there in the creative industries? Which creative industries currently have the most potential for development?

Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Tatyana Abankina, Director, Center for Creative Economy, National Research University Higher School of Economics
Dmitry Barsenkov, General Director, Creative Industrial Cluster Octava
Oksana Bondarenko, Director, Moscow Transport Museum
Nikolay Duksin, Director for Music Services, VK
Sergey Pershin, General Director, Center for the Development of Cultural Initiatives ANO; Project Manager, Tavrida Art Cluster
Georgy Rostovshchikov, Founder, Chief Executive Officer, Fashion Hub Russia; President, International Buyer Association International Buyer Hub
Olga Yarilova, Deputy Minister of Culture of the Russian Federation