Made in Russia. How Can Domestic Pharmaceutical Products Win Over Consumer Trust?
The success of Russia’s goal to ensure its sustainable national drug sovereignty not only depends on the effectiveness of regulatory decisions, but also on the level of public confidence in domestic drugs. The strategies for improving the reputation of the Russian pharmaceutical industry should be based on constructive interaction between government, business, and the professional and scientific community in the public’s interests. Russia needs sound communication strategies based on the principles of information openness among all institutions involved in this process, a well-reasoned and consistent dialogue, a solid body of evidence, and the high quality and safety profile of domestic medicines. In terms of the information and awareness agenda, we need to create open platforms for cooperation that representatives of the medical community will be able to use to visit pharmaceutical enterprises and learn first-hand about the results of advanced technologies and developments, drug effectiveness indicators, and the quality assurance system in manufacturing in order to become ambassadors of Russian pharmaceutical products for the patient community. What trust factors influence the image of Russian pharmaceutical products and how should we manage them? Which institutions should represent the interests of the Russian pharmaceutical industry in the face of public opinion and what is the best way to involve them in this process? What effective tools can destroy stereotypes in society’s attitude towards domestic drugs and help increase public confidence in Russian medicines?
Moderator
Aleksandr Petrov,
Deputy, member of the State Duma Committee on Health Protection of the Federal Assembly of the Russian Federation
Panellists
Victor Dmitriev,
General Manager, Association of Russian Pharmaceutical Manufacturers; Chairman of the Public Council under the Federal Service for Surveillance in Healthcare
Vasily Ignatiev,
General Director, R-Pharm
Guzeliya Imaeva,
Chief Executive Officer, NAFI Research Centre
Oxsana Pozdnyakova,
General Director, Nizhpharm
Svetlana Semecheva,
Deputy Director, Department of Pharmaceutical Provision and Regulation of the Circulation of Medical Devices, Ministry of Health of the Russian Federation (online)
Denis Chetverikov,
President, AKRIKHIN
Evgeniya Shapiro,
Director General, PSK Pharma
Vladislav Shestakov,
Director, State Institute of Drugs and Good Practices
Front row participants
Valentina Kosenko,
General Director, Scientific Center for Expertise of Medicinal Products of the Ministry of the Ministry of Health of the Russian Federation
Marina Rykova,
Director of Strategic Marketing, GEROPHARM