Drug Security Forum

Localized drugs accounted for 44.5% of total sales in 2021. Of the 808 items on the list of vital and essential drugs, up to 80% are produced by Russian pharmaceutical manufacturers, more than a third of which have full-cycle production. Russian-produced drugs made up 61.2% of total package drug sales in 2021. Given the current geopolitical sanctions and the policy of import substitution, people’s trust in Russian medicines is crucial since people should be motivated to buy domestically produced drugs because they are confident in the quality and effectiveness of the range being offered instead of not having any other choice. According to a survey conducted in 2020 by the Russian Public Opinion Research Centre, 12% and 54% of respondents said they ‘fully trust’ and ‘likely trust’ Russian-made drugs, respectively. A positive reputation for the Made in Russia brand and strategies for shaping a particular opinion in society should be based on targeted information work, while observing the principle of openness and transparency. What factors influence the image of domestic medicinal products and how can they be managed? To what extent can publications in reputable sources on the efficacy, safety, and quality of Russian medicines influence public opinion? What strategies should the state, the medical expert community, and manufacturers employ to bolster people’s trust?

Moderator
Aleksandr Petrov, Chairman of the Subcommittee on Medicines, Development of the Pharmaceutical and Medical Industry of the State Duma of the Federal Assembly of the Russian Federation for Health Protection

Aleksandr Petrov

Chairman of the Subcommittee on Medicines, Development of the Pharmaceutical and Medical Industry of the State Duma of the Federal Assembly of the Russian Federation for Health Protection

Panellists
Alexey Kuznetsov, Assistant to the Minister of Health of the Russian Federation
Natalia Prokopieva, Chairman of the Board of Directors, Evalar
Kirill Rodin, Director for Government Relations, Russian Public Opinion Research Center
Airat Farrakhov, Member of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Budget and Taxes
Oleg Yanushevich, Rector, A.I. Yevdokimov Moscow State University of Medicine and Dentistry of the Ministry of Health of the Russian Federation; President, Association of Russian Doctors

Alexey Kuznetsov

Assistant to the Minister of Health of the Russian Federation

Natalia Prokopieva

Chairman of the Board of Directors, Evalar

Kirill Rodin

Director for Government Relations, Russian Public Opinion Research Center

Airat Farrakhov

Member of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Budget and Taxes

Work experience
State Duma of the Federal Assembly Russian Federation, Moscow, Russia:
Member of the State Duma VII convocation, committee on budget and taxes
• Chairman of the subcommittee on:
• Budget for the Russian pension fund
• Federal Fund for Compulsory Health Insurance
• Social Security Fund budget

Ministry of Finances of Russia, Moscow, Russia:
The Deputy Minister
• Budgetary activities in healthcare, civil sciences, culture, education, physical culture and sports, tourism, youth policy, pensions and social security for civilians, social insurance, employment; in the 2014 Olympic Winter Games in Sochi, the preparation and hosting of the 2018 FIFA World Cup.

Ministry of Health care of Russia, Moscow, Russia:
The Deputy Minister
• Healthcare industry finances (obligatory investments, federal and regional budget, private investments)
• Health care digitalization

Ministry of Health care of republic of Tatarstan, Kazan, Russia:
The Minister, member of government board of republic of Tatarstan
• Ensured an increase in the volume of high-tech medical care by three times, reduced the incidence of child morbidity and mortality, increased life expectancy due to a decrease in mortality
• Reformed the structure of medical care by optimizing inefficient medical organizations, restructuring the financial support for the program of state guarantees

Oleg Yanushevich

Rector, A.I. Yevdokimov Moscow State University of Medicine and Dentistry of the Ministry of Health of the Russian Federation; President, Association of Russian Doctors