The VinoGrad Themed Venu

Wine Tourism. A Strategic Asset of Wine – Producing Regions and an Inexhaustible Resource for Territorial Development

17 Jun , 10:00–11:30
The "VinoGrad" Program
Passage in zone G, VinoGrad

Wine tourism has become one of the important areas of tourism worldwide. It plays an important role in promoting regions, strengthening the link between agriculture and tourism, and creating new business opportunities.
With a competitive advantage, the region needs to define a development strategy that will attract tourist traffic and become a source of economic benefit to the territory as well as to social and business players.

During the session, speakers will discuss various initiatives and tools for transforming infrastructure and creating a competitive wine tourism ecosystem.
What strategies and services can turn the region into a tourist attraction?
Is it possible to bring all the wine industry players together and create a unified ecosystem that can identify bottlenecks and correct strategy mistakes in time?

Topics for discussion:
• Terroir in wine and tourism. Quality of the territory as a basis for sustainable tourism development.
• Grape and wine culture as part of the cultural heritage of wine producing regions. The role of ancient heritage and winemaking history for the development of wine tourism and the identity of the territories.
• Peculiarities of formation of wine routes and excursion programs. Regional practices of creation and promotion of brand routes and complex tour products in wine tourism.
• Wine tourism and the hospitality industry: possibilities for interaction in today's reality.
• Improving laws for the development of wine tourism. State support measures.
• Development of wine tourism infrastructure. Creation of investment projects and agritourism clusters.
• Personnel training and quality system development in wine tourism.
• Wine tourism without borders. Inter-regional and international wine tourism projects.

Elena Porman, Head of the Section on the Development of Rural, Agrarian and Enogastronomical Tourism of the Expert Council of the State Duma Committee on Tourism and Tourism Infrastructure Development, Head of the PCT Committee on Rural Tourism, Coordinator of the "Wine Roads of the Bosporan Kingdom" Project

Elena Baturova, Director of the Center for of Development of Financial Technologies, Russian Agricultural Bank
Christopher Konstantinidi, Chairman of the Expert Council of the State Duma Committee on Tourism and Tourism Infrastructure Development; First Vice President and Scientific Director of the National Union of the Hospitality and Tourism Industry (OSIG)
Evgenia Konstantinova, Head, Wine Tourism Center Winepark
Elena Kurkova, Chief Executive Officer, Château de Talu
Yulia Rybakova, Advisor to the Head of Rostourism (online)
Stanislav Smirnov, Publisher of Antenna Daily and organizer of the St. Petersburg Restaurant Festival