Healthy Life

According to the WHO, almost a third of the world’s population lacks sufficient essential minerals. Roughly one billion people do not get enough vitamin D. Some 20 million children are born with health problems due to a lack of iodine in their mother’s diet. The Institute of Nutrition says that this insufficient intake of vitamins and minerals occurs year-round and needs to be corrected. In this situation, taking dietary supplements is the most affordable and logical way to solve the problem of nutritional deficiencies. Dietary supplements are regularly taken by 90% of the population in Japan, 45–80% in the United States, 59% in Denmark, 54% in South Korea, and 43% in Germany. In Russia, this figure does not even reach 20%. The development of public educational programmes as an integral part of the national Demography project in matters concerning nutritional support and the prevention of dietary dependent diseases could become a task for public-private partnerships to optimize healthcare costs. To what degree is the use of vitamins and dietary supplements a crucial tool to ensuring active longevity in an aging population? How important is it to draft a strategy for the development of the dietary supplement industry as a key state sector related to ensuring the health and active longevity of society, and what potential do these strategies have? What issues are most relevant today in terms of import substitution in the dietary supplement industry?

Moderator
Sergey Krasnov, Host, RBC TV

Panellists
Vladimir Bessonov, Director, Laboratory of Food Chemistry; Doctor of Biological Sciences, Federal Research Centre for Nutrition and Biotechnology
Alexander Zhestkov, Executive Director, Self-regulatory organization Union of Dietary Supplements Producers
Yevgeni Nifantiev, Representative, Committee on Industry and Trade of the Russian State Duma
Natalia Prokopieva, Chairman of the Board of Directors, Evalar
Sergey Shulyak, General Director, DSM Group

Yevgeni Nifantiev

Representative, Committee on Industry and Trade of the Russian State Duma

Natalia Prokopieva

Chairman of the Board of Directors, Evalar

Natalia graduated from Altai State University, where she studied Law. She also completed MBA Strategic Management in the Russian Academy of National Economy and Public Administration and she holds a PhD in Economics.
Her professional carrer at Evalar started in 1997 in Biysk city, Russia.
She held a post of the Director at Evalar's Moscow Representative Office from 2001 till 2013. The responsibilities of the office are to advertise the brands through all main TV channels, manage all of their branded pharmacies in Moscow and develop its client base.
Natalia has been appointed as the Chairwoman of the Board of Directors in 2013.