The Roscongress Foundation`s Social Platform

In recent years, an important trend has been not only the rapid development of creative industries, but also the integration of the creative sector and ‘non-creative’ technological sectors of the economy. One such sector is charity, where creative industries are initiating new forms and formats of social communication.
● Are charitable foundations setting trends or simply providing the necessary texture that needs to be refined?
● What is the ideal form of collaboration: foundation-agency-business? Which formats and messages shouldn’t be allowed, and which should there be more of?
● How does collaboration with NPOs and social projects affect business metrics? And why is there a social component in popular entertainment media formats?
● Why are media personalities involved in charity and what effect does this have on the sector?

Moderators
Gor Nahapetyan, Member of the Coordinating Council, Moscow School of Management SKOLKOVO
Oksana Razumova, co-founder, Sensemakers project

Gor Nahapetyan

Co-founder, Friends Foundation; Member of the Coordinating Council, Moscow School of Management SKOLKOVO

member of the Coordinating Council

Panellists
Maryam Ahmed Al-Nasr, Head of Partnership Development, Education Above All Foundation
Sergey Kapkov, Head of the Centre for Culture Economy, Urban Development and Creative Industries Research, Faculty of Economics, Lomonosov Moscow State University
Alexey Malinovskiy, Head of Mastercard in Russia
Vyacheslav Murugov, General Director, CTC Media; Deputy General Director for Entertainment Broadcasting, National Media Group; President, NMG Studio
Grigoriy Sverdlin, Dorector, Nochlezhka
Yan Yanovskiy, Co-Founder, Friends Charitable Foundation

Sergey Kapkov

Head of the Centre for Culture Economy, Urban Development and Creative Industries Research, Faculty of Economics, Lomonosov Moscow State University

Born 10 December 1975 in Gorky.
1998: graduated from the State and Municipal Administration Department of the Volgo-Vyatka Academy of Public Service.
1998–2001: сontinued post-graduate studies at the Volgo-Vyatka Academy of Public Service in the field of Social Philosophy.
2001–2003: Deputy Governor of the Chukotka Autonomous District, Head of the Chukotka Autonomous District Department of Culture, Youth, Sports, Tourism and Information Policy; was a government memberof the Chukotka Autonomous District.
In December 2003, Sergei Kapkov was elected to the Fourth State Duma of the Federal Assembly of the Russian Federation (member of the Committee on Civil, Criminal, Arbitration and Procedural Law).
June 2004 to 2014: Chairman of the Board of the National Football Academy Foundation.
April 2006 to 2014: Vice President, Russian Football Union.
In December 2007, he was elected to the Fifth State Duma of the Federal Assembly of the Russian Federation (Senior Vice-Chairman of the Committee on Information Policy, Information Technology and Telecommunications).
In March 2011, he resigned from the State Duma after being appointed Director of the Moscow City Management Company M. Gorky Central Park of Culture and Recreation.
In August 2011, he was appointed Deputy Head of Moscow’s Department of Culture and promoted to Department Head in September 2011.
May 2012 to March 2015: Minister of the Government of Moscow, Head of Moscow’s Department of Culture.
Since September 2015: Head of the Research and Study Laboratory Centre for Research into the Economics of Culture, Urban Development and Creative Industries at the Moscow State University Department of Economics.

Alexey Malinovskiy

Head of Mastercard in Russia

Alexey Malinovskiy is responsible for the development of Mastercard’s business in Russia, one of the largest European markets with a fast-growing cashless economy and payments industry.
Mastercard brings cutting-edge global technologies and innovations, increasing share of electronic payments and spreading financial literacy in Russia. With Mastercard, Russian people get access to convenient, simple and secure solutions. For instance, the company was the first to introduce contactless payments with a smartphone and other devices to the market, launched multiservice cards, which created a basis for the infrastructure development of smart cities and regions.
Alexey has been a part of Mastercard management team since 2010. He has been working in more than 20 Central and Eastern European markets, Turkey, Israel and CIS. He has served as President of Mastercard Members’ Association and represented Mastercard on the Board of the Russian National Payment Council since 2012.
Before joining Mastercard, he worked for more than 15 years in a number of Russian and international companies in the high-tech sector. Graduated with a degree in Applied Mathematics from Moscow Aviation Institute.

Vyacheslav Murugov

General Director, CTC Media; Deputy General Director for Entertainment Broadcasting, National Media Group; President, NMG Studio