Case Study: Mentoring as a Tool for Overcoming the Crisis
The pandemic of 2020 has altered the socioeconomic situation in all countries around the world. The new economic reality faced by companies of all shapes and sizes has impacted how business processes are built and companies search for new customers. Entrepreneurs have had to overcome the challenges posed by the pandemic by changing the operational and marketing processes at their companies. In this situation, companies should rely on professional and expert experience when searching for anti-crisis solutions. Mentoring helps to diagnose problems as an effective tool for adapting and customizing business solutions and build a substantiated development strategy in times of crisis.
● Can mentoring programmes be effective for getting a company out of the crisis? How can we build an effective anti-crisis strategy for small and medium-sized businesses?
● The role of the mentor and the role of the mentee. How do we choose a successful tandem to achieve results?
● What mentoring practices are considered examples for the business environment?
● Selection of the best projects in the Business Mentors programme: what results have entrepreneurs managed to achieve?
Vadim Kovalev, First Deputy Executive Director, Russian Managers Association
Maria Afonina, Vice Rector for Educational Activities of the Management Workshop "Senezh"
Elizaveta Belozerova, Program Manager and EMEA Economic Recovery Lead, Google.org
Aleksandr Vaino, Head of Youth Initiatives Center, Agency of Strategic Initiatives (ASI)
Marina Zhunich, Director for Government Relations Google Russia
Denis Konanchuk, Associate Dean for Academic Affairs, Moscow School of Management SKOLKOVO
Front row participants
Vladimir Voloshin, Managing Partner, Newman Sport & Business Consulting
Evgeniy Davydovich, CEO Svyaznoy
Ekaterina Inozemtseva, Chief Executive Officer, Skolkovo Forum