The Roscongress Foundation`s Social Platform

Folk arts and crafts are among the most iconic elements of a heritage and a key milestone in Russian history and culture. It is safe to say that they are the most ancient creative industries – these works were created en masse, yet also bore the imprint of the master’s personal creative touch. Masterpieces created by a simple peasant or artisan were utilitarian, actively used in everyday life, sold, and gladly bought up. Handing down their skills from generation to generation, these masters not only conveyed their traditional way of life, but also the aesthetic and ethical foundations that form the distinctive character of their territory.
Today, the situation has changed. Handicrafts are not as much in demand as they used to be. This is largely due to a change in lifestyle. Attempts to return traditional products to their former mass demand have encountered a discrepancy between the format, design, and functionality of products and consumer expectations. At the same time, attempts to seize the mass market for many trades have eliminated the opportunity to re-invent the tradition as a high museum art.
However, the current situation is not only a problem, but also an opportunity. Today, many large corporations are willing to invest and have already invested substantial funds in the development of folk crafts.
What is required for these investments to produce results? How can we get world’s leading curators involved in “jailbreaking” legacy? How can we make folk crafts a landmark project in modern Russia?

Moderator
Nataliya Loseva, Deputy Editor-in-Chief, International News Agency Rossiya Segodnya

Nataliya Loseva

Deputy Editor-in-Chief, International News Agency Rossiya Segodnya

Panellists
Anton Georgiev, General Director, Krestetskaya Strochka
Adkham Ikramov, President, World Crafts Council-Asia Pacific Region (WCC-APR)
Gulnaz Kadyrova, Deputy Minister of Industry and Trade of the Russian Federation
Valery Mitronin, Commercial Director, Dyatkovo Crystal Plant Plus
Лилия Нургатина,
Andrey Reznikov, Genral Directoe, Gzhel Porcelain Factory
Sergey Yakovlev, Director of the Department of Tourism Development and Folk Arts and Crafts, Government of the Nizhniy Novgorod Region

Gulnaz Kadyrova

Deputy Minister of Industry and Trade of the Russian Federation

Was born July, the 6th in Naberezhnye Chelny. Education: Higher. In 1987 graduated from The Kazan financial and Economic University, specialization «Industry Planning». Economist, PhD (Doctor’s degree in Economic Sciences). Experience: Since 1987 - 1989 - Economist in Department of Labor Organization and salary in Production Association «KamAZ»; Since 1989 - 1990 – Economist of financial department of State executive committee in Naberezhnye Chelny; Since 1990 – 1997 – State tax inspection in Naberezhnye Chelny; Since 1997 – 2001 – Econimic adviser – counselor of the portreeve of Naberezhnye Chelny; Since 2001 – 2003 – Director in Audit company; Since 2003 – 2004 – Deputy Head of Administration of Naberezhnye Chelny in economic and financial sphere; Since 2004 – 2006 – Head of Economic and Financial Department in Federal industrial agency of Russian Federation «Rosprom»; Since 2006 – 2007 – deputy Director of the State Department of industrial policy of Ministry of Industry and Energy of Russian Federation ; In January 2008 was appointed as Director of Department of fiscal and finance in Ministry of Industry and Energy of Russian Federation; July 11th was appointed by an order of Ministry of Industry and Trade of Russian Federation (Order №11) as Director of fiscal policy and finance Department of Ministry of Industry and Trade of Russian Federation; Since 2014 – Deputy Minister of Industry and Trade of Russian Federation.

Лилия Нургатина