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Import Substitution. Strategy for Fashion and Light Industry Development

15 Jun , 15:00–16:15
Creative Business Forum
Passage in zone F, Social Platform of the Roscongress Foundation

In the fashion industry, a product is created and supported by a long chain of different market players: raw materials, fabric, manufacturing, marketing, image creation (art direction), photography and story-telling, work with social media and buyer involvement, retail and much more. According to the CreativEst agency, because foreign companies suspended operations in the Russian Federation in 2022, retailer purchases will fall by 2 million euros. For rapid import substitution and maintenance of the professional ecosystem in the fashion industry, it is now necessary to create an infrastructure for adapting regional businesses and forming co-operative chains. The experts estimate that this would allow the fashion industry market (2.6 trillion roubles) to be localized within three years. For rapid restructuring of the chain, what standards should products meet? What materials, fabrics and infrastructure are required for developing small businesses? What programmes exist for supporting and for localizing production of fabrics? How to create a local product capable of competing with imported brands?

Moderator
Aleksey Bazhenov, Founder of the New Fashion Industry Forum Beinopen

Speakers
Ksenia Antrushina, Project manager, Association of fashion industry
Polina Egarmin, Head of Special Projects, St. Petersburg State University of Industrial Technologies and Design
Vladislav Ivanov, Development director, Termopol
Yury Molodykh, Director for the Development of UpGreat Technology Competitions, RVC; Organizer, Competition for Checking School Essays using the AI ​​"Pro Reading"
Anastasia Nemaeva, General director, Concept Group
Sergei Sevostyanov, General director, Technopark Kalibr
Maxim Slavyantsev, Managing partner, AlphaReem
Elena Tishenko, associate professor, MSU
Alexey Fursin, Head of the Entrepreneurship and Innovation Development Department of Moscow
Vera Khmyrova, Director of the Department of Light Industry and Timber Industry, Ministry of Industry and Trade of the Russian Federation

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