SPIEF.Junior Forum

As social media have spread, blogging has become popular. It has become so deep-rooted in society that some Russian higher education institutions offer courses on blogging, with its history, development and practical advice on how to bloc successfully. But the best lesson for beginning bloggers and future SMM-managers is to find out directly about failures and the secrets of success from popular idols among young people. At SPIEF.Junior, youngsters can ask leading Russian bloggers themselves about how to become a successful blogger and how to make content that will interest millions of people, talk to head of the Internet Development Institute Alexey Goreslavskiy and ask him hot questions about the Runet.
- In blogging, is it better to learn from success or mistakes?
- Is there any secret to popularity on the Internet?
- How to draw a growing audience each time?
- Is being a blogger a separate profession?
- How does blogging promote business?

Speakers
Yulia Ablets, Deputy Director General, Dialogue Regions
Anatoly Tsoy, singer, blogger
Zera Chereshneva, Strategic Projects Director, VK

Yulia Ablets

Deputy Director General, Dialogue Regions

Julia Ablets was born on February 6, 1983 in St. Petersburg.
She graduated at the St. Petersburg State Maritime Technical University with a degree
in Jurisprudence.
She began her professional career in 2005 at North-Western Shipping Company, where she was responsible for the settlement of labor disputes and interaction with the trade union.
In 2007, she joined the team of the «Karusel» hypermarket chain, where the area of responsibility included preparing the company for merging with X5 Retail Group.
In 2011 she changed her position to the Head of the HR Department of the «Perekrestok» supermarket chain in the North-Volga Division. Since 2015 she has been working in the «Business Lines» Group of Companies. She was responsible for the work of the recruitment, training
and development service and the service for working with the regions of the Human Resources Department.
In 2018, she became the winner of the finals of the All-Russian competition of managers «Leaders of Russia». Since November of the same year, Julia Ablets has held the position of adviser
to the Governor of St. Petersburg in the sphere of youth policy.
The head of St. Petersburg, Alexander Beglov, on January 15, 2019, appointed Julia Ablets as head of the Committee on Youth Policy and Cooperation with NGO’s.

Moderator
Irina Karikh, Director, Youth Projects, Russia – A Land of Opportunities Autonomous Non-profit Organization

Irina Karikh

Director, Youth Projects, Russia – A Land of Opportunities Autonomous Non-profit Organization

In 2014, she graduated from Tomsk State University with a degree in the organization of work with youth.
From March to September 2014, she worked as a methodologist of the State Budgetary Institution of the YNAO District Youth Centre, Salekhard.
From September 2014 to February 2019, she worked in various positions at the Center for Student Programs of the Russian Union of Youth, Moscow.
Since April 2019, she has held the position of youth project manager of Russia – Land of Opportunities, Moscow.

Irina Karikh is actively involved in the implementation of socially significant projects in Russia, such as the all-Russian festival Russian Student Spring, the Russian national award Student of the Year, the musical project Universvision as part of the cultural programme of the XXIX World Winter Universiade 2019, the all-Russian project Ethnomod, the all-Russian project In Motion, and the educational forum Media Spring. During her work she proved to be a competent and proactive specialist with a high capacity for work and responsibility.
She made a significant contribution to organizing and conducting the nationwide vote to approve amendments to the Constitution of the Russian Federation, namely to develop and organize socially significant events aimed at increasing positive content in social media aimed at the younger generation (all-Russian student graduation, all-Russian campaign Songs of the Great Victory). She was also involved in addressing the priorities of domestic policy, including work to prepare and hold the XIX World Festival of Youth and Students (2017), work to prepare and hold the Russian presidential (2018), etc.