SPIEF Starting Day (5 June)

New Russian Lifestyle: Russian Wine

05 Jun , 16:45–18:00
passage in zone G, VinoGrad conference hall

Wine is known to be a symbol of relaxation. In recent times the lifestyle and culture of wine consumption have changed a lot. In Russia, a discerning class of wine enthusiasts has emerged, showing interest not only in foreign wines but also in exploring Russian winemaking. Presenting domestic products to guests at celebrations and offering them at tastings is no longer considered taboo.
The gastronomic, wine and entertainment industries have many points of intersection. After all, it is customary to socialize over a glass of wine and spend an enjoyable evening.
An equally significant factor contributing to the burgeoning popularity of Russian wines is the heightened focus on marketing and branding. Russian wineries are diligently crafting their unique image concepts. There is great potential in combining competencies to develop the culture of Russian wine consumption. Collaborative marketing endeavours offer avenues for industry expansion and, ultimately, contribute to the creation of innovative products appealing to a broad spectrum of consumers. How and where is it fashionable to drink Russian wine today?

Moderator
Vladislav Markin, Wine expert, "Moskvichka" magazine

Panellists
Darina Alekseeva, Editor-in-Chief, Moskvichka Magazine
Alan Bigati, Sommelier, Owner and Founder of Bigati Bar Wine Bar
Irina Goncharova, Vice President of the Abrau-Durso Group of Companies for Tourism
Vlada Lesnichenko, Wine Promoter; Compiler of Wine Lists; Host of Wine Events; Author of Articles About Wine
Liudmila Spiridonova, Executive Director, NAFI Analytical Center
Pavel Shinsky, General Director, French-Russian Chamber of Commerce and Industry

Broadcast