At the Crossroads of Tradition and Innovation: Traditions and Prospects of Russian Brands
Contemporary Russian fashion is a unique combination of tradition and innovation, reflecting the diversity of cultures and styles.
Russian designers are increasingly turning to national folklore, history and crafts to create unique collections that attract attention in both the domestic and global markets.
What elements of cultural heritage remain relevant in today's world of fashion and design? What innovations help Russian brands to stay on trend and what are the prospects for the development of Russian design on the world stage?
Moderator
Yulia Muzyka,
Founder and head of the Rustrends project
Panellists
Olga Vorontsova,
editor in chief of Woman.ru
Olga Kovalenko,
Representative of DNA brand
Katerina Minkevich,
CEO of Influence You communication agency; member of Global Women in PR; author of the ‘We Love, We Can, PR’ podcast
Анастасия Орлова,
Deputy General Director of ANO "Agency of Creative Industries"
Mila Razgulyaeva-Blagonravova,
Representative of Rxbshoes
Kristina Suderevskaya,
Representative of Krasnopolyanskaya Kosmetika
Ksenia Shipilova,
Beauty blogger, founder of Aesthetiks, Beauty Group and Keep Looking salons
