SPIEF Starting Day (5 June)

Fashion brands quite often resort to collaborations as a PR tool. In 2021, the Fendi X Skims Launch generated USD 1 million in first minute sales. Gloria Jeans joined forces with Irina Shayk in early April 2024, the same period in which the founder of the chain of shops first entered the list of dollar billionaires according to Forbes.

Designers and cinema have also always interacted closely, mutually influencing each other’s development. With the emergence of the film industry in the early 20th century, costumes on screen became an important element in creating images and conveying the characters’ personalities. Film stars became icons of world fashion, and the images created for them on the screen often determined the growth of consumer demand for certain brands.
New formats of collaborations in the fashion industry: trends and areas.
The influence of cinema on the development of the fashion industry.
The future of cross-industrial fashion projects.

Moderator
Konstantin Buchnev, Deputy Director General for Creative Industries Development, ANO AKI

Konstantin Buchnev

Deputy Director General for Creative Industries Development, ANO AKI

Panellists
Nadezhda Vasilieva, Russian costume designer, artist, curator
Roman Karmanov, General Director of the Presidential Foundation for Cultural Initiatives
Nataliya Klibanova, Chief Producer of Amedia Production
Elena Okutina, Director of Strategic Projects and Communications Department, Mercury
Svetlana Sonina, Head of Children’s and Youth Cinema, Okko online cinema

Roman Karmanov

Chief Executive Officer, Presidential Fund for Cultural Initiatives

Educational Background:
In 2000 graduated from Far Eastern National University with a degree in Philosophy.
In 2007 completed the MBA Programme “European Management” at the RANEPA Higher School of Corporate Governance.
In 2021 earned a Master’s degree in Global Public Policy at the RANEPA
Professional Background:
First Deputy Director General Komsomolskaya Pravda Media Group;
Director General Komsomolskaya Pravda Radio;
Since June 2021 Director General Presidential Grants on Cultural Initiatives Foundation.
Launched and kept on track “Volunteer” multimedia project that helped to release over 130 broadcasting programs promoting volunteers’ and philanthropists’ work and experience;
Carried out “Open NGO” Project focused on helping Third Sector to create and promote knowledge on charity, nonprofit and educational projects.
Awards
Russia’s Media Manager award winner (twice)
Winner of the competition «Leaders of Russia. Politics»
Ranked in the TOP1000 Russia’s Managers Rating

Nataliya Klibanova

Chief Producer, Amedia Production Film Company