SPIEF Starting Day (5 June)

Culture integrated in development management and collaborations with existing cultural centers – museums, theaters, cultural venues – create new business opportunities. Recruitment of new employees and cultural development of the territories of presence create new potential for companies, territories and people. Creating a cultural brand is the next step for the development of an HR brand, since it includes not only existing and potential employees, but also the social sphere in general. Corporate culture management cannot exist without the development of common culture. The Decree of the President of the Russian Federation "On the national development goals of the Russian Federation for the period up to 2030" contains a list of goals, in particular: the preservation of the population, the health and well-being of people, developing talents and the creation of opportunities for self-realization, the development of a comfortable and safe environment for life, as well as ensuring decent and effective work and successful entrepreneurship, which is impossible without the creation of cultural dominance, as well as patriotic education, set in the "Strategy for the development of education in the Russian Federation for the period up to 2025". Cultural integration with higher education institutions and knowledge centers, including corporate universities, is seen as a potential for increasing Russian competitiveness.
Culture is a connecting element, the integration of which into corporate discourse contributes to the achievement of business results.

Moderator
Vadim Kovalev, Deputy Chairman of the Commission on Economics and Labor Relations, Public Chamber of the Russian Federation

Panellists
Zakhar Azarov, Advisor to the Сhief Executive Officer for Sustainable Development, Severstal
HE. Jamal AL-Moosawi, Secretary General of National Museum, Sultanate of Oman
Elena Korovina, Head of the Department of partner programs, FESCO: culture, art, science
Artem Malgin, Vice-Rector for Development, Director of the MGIMO Development Program "Priority - 2030", MGIMO University
Valery Fedorov, General Director, Russian Public Opinion Research Center
Daria Filippova, General Director, «Zotov» Centre
Tatyana Sharshavitskaya, First Deputy General Director, Russian Museum Association “The State Tretyakov Gallery”

Zakhar Azarov

Advisor to the Сhief Executive Officer for Sustainable Development, Severstal

Artem Malgin

Vice-Rector for Development, Director of the MGIMO Development Program "Priority - 2030", MGIMO University

Artem Malgin, Vice-Rector for Development, MGIMO University
In 1996, Dr. Malgin graduated with honors from MGIMO School of International Relations and entered a post-graduate programme. In 1997, he did a 6-month Executive course on security, defence and defence economics at G.Marshall European Center for Security Studies, Garmish-Partenkirchen, Germany and became a distinguished graduate. In 2000, he defended his Ph.D. thesis on the European Union Politics in the Mediterranean in 1950s-1990s. Dr. Malgin began his career at MGIMO in 1996–2001 as a Lecturer and later a Senior Lecturer. In 1996–2001 he was a local secretary of the TEMPUS-TACIS Project T-Jep on the history of international relations.
In 2000, he became Vice-Dean of the Foreign Students Department. Between 2001 and 2004 he was Deputy Director of the Post-Soviet Studies Centre at the University. Since 2002 he has been the Associate Professor at the Department of International Relations and Foreign Policy of Russia. Dr. Malgin worked as Counsellor to MGIMO Rector from 2004 to 2013. In 2012 he became the Vice-Rector on General Affairs and Corporate Relations. Apart from his career in MGIMO, Artem Malgin he was involved in several other projects. In 1996–1999 he was an expert on international relations and international law at the Moscow Public Science Foundation. In 1996–2003 he worked at the MSU Research Institute on Social Systems as an expert in foreign policy, security and information support for actions abroad. In 2002–2003 he was the Chief Editor of INO-Centre information projects. In 2005–2008 he was an expert on foreign policy issues and energy policy information support at MMD Corporate and Public Affairs company (“Rosneft”). Since 2008 he has been the secretary of the Russian–Polish Group on Difficult Issues. Between 2009 and 2011 he worked as an expert on foreign policy issues and energy policy information support at Navona company, a subsidiary of the Nord Stream. In 2011, he
founded Eastern Europe: Prospects, a Russian European & Post-Soviet Affairs magazine and became its Chief
Editor. Since 2013 he has been a member of the Scientific Board of the Russian Security Council. In 2014–2016
he was the Rector of Odintsovo Humanities University.

Valery Fedorov

General Director, Russian Public Opinion Research Center

Started his career in the Institute of Mass Political Movements at the Russian-American University (1991-93). In 1993 he joined the Center for current policy (CCP) as a researcher and in 2003 became a Director General.
In 2003 Valery Fedorov became a head of Russian Public Opinion Research Center (VCIOM). Mr. Fedorov is the member of VCIOM Board of Directors and also heads Expert Council.
He keeps active scientific and teaching life. In the leading universities of Russia (MGIMO, HSE and etc.) Mr. Fedorov heads VCIOM Departments. He is also the Chief Editor of the "Monitoring. Social and Economic Changes" scientific journal.
In 2008 Valery Fedorov was awarded the Medal of the Order of Merit for Motherland II class.
Since 2012 - Advisor to the First Deputy Head of the Presidential Executive Office.