Developing Business on an Online Platform
In recent years, the online trading market has experienced rapid growth and development. Research conducted by the analytical agency Data Insight reveals that by the end of 2022, the turnover of the online retail market in Russia increased by 38%, reaching RUB 5.7 billion. As consumers increasingly migrate to online platforms, members of the business community are showing a growing interest in engaging with e-commerce platforms. Surveys indicate that 8 out of 10 entrepreneurs recognize the online channel as a key sales channel for SMEs, contributing a significant portion of their revenue. Moreover, given the changing market conditions, online platforms present excellent opportunities for Russian companies to occupy vacant niches and establish a strong nationwide presence. What advantages do online platforms offer compared to developing your own internet resources? In the new economic climate, what opportunities do online platforms provide for the growth and development of small and medium-sized businesses? How can businesses effectively utilize business tools to enhance their sales performance and achieve success in the online marketplace?
Dmitry Gavrilenko, Chairman of the Committee for the Development of Entrepreneurship on Digital Platforms, All-Russian Public Organization of Small and Medium Enterprises "OPORA RUSSIA"