Development of the National Perfume and Cosmetics Industry: The Path from Molecule to Consumer, from Production to Building a Strong Brand
In 2022, the Russian cosmetics industry encountered various hurdles stemming from sanctions and the substantial exodus of dominant foreign corporations from the market. Among the primary obstacles was the limited access to imported raw materials and components essential for the production of cosmetic products. This presented significant obstacles during the initial phase of ramping up domestic manufacturing. Additionally, the industry grappled with the loss of European markets, exacerbating the challenges faced. Furthermore, Russian manufacturers confronted the task of effectively promoting, enhancing awareness of, and instilling confidence in domestic brands. How is the industry, aided by government support, surmounting challenges and bolstering production capacities?
Anna Dycheva-Smirnova, Managing Director, EXPOVISIONRUS; organizer, InterCHARM
Maxim Protasov, Head, Russian Quality System (Roskachestvo)
Tatyana Puchkova, Chairman of the Board, Russian Perfume and Cosmetic Association (RPKA)
Andrey Samoilov, Executive Director, National Council for Perfumery, Cosmetics and Household Chemistry
Mikhail Yurin, Deputy Minister of Industry and Trade of the Russian Federation