SPIEF Youth Program

Building personal brand and reputation in the media are becoming a must for any entrepreneur, even a novice one. Whereas in the past, when starting a business, a business owner focused on sales and marketing of the product, today it is necessary to think several steps ahead and invest in positioning your brand and skilful PR at the earliest stages. Why is this necessary? What is the right way to interact with journalists, bloggers and their audiences? What are the key things that will help your brand live a long life? What is the right way for a young entrepreneur to develop professional relationships and build their personal brand assertively and sustainably? What purposes does a personal brand serve? How can it potentially hurt its owner? What are the most efficient ways to build a personal brand today?

Moderator
Anna Podpryatova, Director of Marketing Communications, Higher School of Economics National Research University

Anna Podpryatova

Director of Marketing Communications, Higher School of Economics National Research University

Panellists
Alexey Grishchenko, Acting Director General, Delovaya Sreda (Business Environment)
Maria Lapuk, Founder, PR Agency VINCI
Daria Levchenko, Advisor to the Minister of Economic Development of the Russian Federation
Georgy Solovyov, Founder, Skyeng
Oleg Torbosov, Owner, Whitewill; Founder, HRScanner; Blogger
Ksenia Shipilova, Founder, Keep Looking salon chain

Alexey Grishchenko

Acting Director General, Delovaya Sreda (Business Environment)

Maria Lapuk

Founder, PR Agency VINCI

Daria Levchenko

Advisor to the Minister of Economic Development of the Russian Federation

Georgy Solovyov

Founder, Skyeng

Graduated from Moscow University of Physics and Technology, the winner of the national olympiad in technology. While studying at the university, worked an engineer at the Institute of Solid State Physics. After graduation George held the post of CEO at an online project Kassa365.ru.
In 2008, George had to learn English for an internship abroad. Since Moscow tutors were out of his budget, George asked a teacher from his hometown of Cheboksary to do classes via Skype. This idea turned out to be a great one, and from that time George’s vision for an online language school was born. In 2012, he recruited his 3 friends, Khariton Matveev, Andrey Yaunzem and Denis Smetnev, to help him realize that vision and create such a school.
In January 2014, the team was joined by Alexander Laryanovsky who had previously held the post of Director of International Development of Yandex In August, Skyeng launched its own platform Vimbox that allows to study English in a virtual classroom efficiently and conveniently. As for now, the solution has no parallel.