The Role of Sport in Shaping the Youth Policy of the Future

The Role of Sport in Shaping the Youth Policy of the Future

03 Jun, 09:00–10:15

Sport has always been a key component in the formation of youth policy, and in recent years its role has grown exponentially in this regard. For the state, youth is a form of capital and a resource that can aid its economic, intellectual and cultural development. The objectives of youth policy today, in view of the internet’s influence and the mass participation in online life among young people, are more closely connected than ever to the preservation of the nation’s health and the popularization of sports and healthy lifestyles. What makes sport an important tool for personal development? Why is it important for sporting organizations to increase their social responsibility? How can this resource, as a form of human capital, influence the country’s economic, intellectual and cultural development? How can today’s youth policy make sporting infrastructure more accessible? How can fans be incentivized to watch elite-level sports and take part themselves within a broader drive to popularize sport? How can sports marketing help to improve communication with audiences? How can state corporations improve their image through sports sponsorship? What is the role of opinion leaders in promoting positive values?



















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