The SME Forum

The role of small and medium-sized enterprises in our country’s economy is growing. The creation of strong Russian brands and enterprises of any scale through media tools will help to strengthen the bedrock of national pride and favourably affect the image of the country. The experience of major companies can be a striking example for the SME segment. In addition to their core activities, these companies launch programmes in the areas of social development, the environment, and preservation of cultural heritage. Today, the issue of public awareness of such companies and their significant projects is particularly relevant. What is the role of media in shaping the attractiveness of companies as employers? What is the impact of social and cultural projects on the image of companies? How effective are advertising tools at different stages of working with an audience? What successful cases of the media promoting projects and shaping the image of companies can we see today? What is the importance of media in increasing recognition?

Moderator
Ekaterina Veselkova, General Director, Gazprom-Media Sales House

Ekaterina Veselkova

General Director, Gazprom-Media Sales House

Panellists
Roman Genkel, Vice President for Development of Non-Financial Products, Regional and Foreign Network and Partnership Policy, Russian Export Center
Gavriil Gordeev, General Producer, Okko
Alina Zinnatullina, General Director, Insight People
Guzeliya Imaeva, Chief Executive Officer, NAFI Research Centre
Vladislav Kreinin, Senior Vice President, Director of Marketing and Communications Department, Sberbank
Nikita Pipko, President, Igronik Group of Companies
Marina Razumova, Deputy General Director, GPM RTV
Anna Savina, Director, Right Outdoor Media
Olga Starikova, Head of National Project Support Division, Natsionalnye Prioritety
Ilya Fomin, Chairman of the Board, Union of Outdoor Advertising Operators
Ulyana Khramkova, Co-founder, Amazing Color

Roman Genkel

Vice President for Development of Non-Financial Products, Regional and Foreign Network and Partnership Policy, Russian Export Center

Gavriil Gordeev

General Producer, Okko

Alina Zinnatullina

General Director, Insight People

Guzeliya Imaeva

Chief Executive Officer, NAFI Research Centre

Education
• Russian State Social University, Faculty of Sociology
• Moscow international higher businesses school MIRBIS. Presidential Program for the Training of Management Specialists. Specialization in marketing
• Advancia-Negocia business school, Paris, France

Expertise
• Member of the Expert Council on Digital Economy in the State Assembly of the Russian Federation
• Member of the Expert Council on Financial Literacy of the Central Bank of the Russian Federation
• Member of the Expert Council of the Deposit Insurance Agency
• Member of ESOMAR
• Member of the Russian Society of Sociologists
• The author of dozens of scientific publications and articles in the field of financial behavior of the population and business. Co-author of the books: 100 Facts about Russians’ financial Behavior, Encyclopedia of Russians’ financial behavior, Financial inclusion in Russia: the demand-side perspective, Children and finance: Safety of Savings and payments, Digital Literacy for the Future Economy, Children and Technology
• The winner of the IX All-Russian Business Women Competition Success, 2013

Vladislav Kreinin

Senior Vice President, Director of Marketing and Communications Department, Sberbank

Anna Savina

Director, Right Outdoor Media

Olga Starikova

Head of National Project Support Division, Natsionalnye Prioritety

Front row participants
Zhenya Ershov, Blogger
David Manukyan, Blogger, Actor, Singer
Lusine Pylaeva (Lucy Pylaeva), Fashion expert, Blogger
Valeria Chekalina, Blogger

David Manukyan

Blogger, Actor, Singer

Lusine Pylaeva (Lucy Pylaeva)

Fashion expert, Blogger

Valeria Chekalina

Blogger