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The practice of having the Russian President set long-term national development goals, which goes back to 2020, has proven effective, with the new May Decree extending strategic planning to 2036. Quality of life and life expectancy, territorial development, technological sovereignty and digital transformation, import substitution, more opportunities for SMEs, and more support for human resources have all made it onto the state’s big agenda, showing business and society the way forward. How can big companies be better integrated into the big agenda to strengthen and develop their reputation in the face of this complex geopolitical environment and growing expectations on the part of the state towards big players? What approaches are currently being employed to prevent or minimize communication crises with regulators as arbitrator or stakeholder?

Moderator
Oleg Poletaev, First Vice President, RPRA – Public Relations

Oleg Poletaev

First Vice President, RPRA – Public Relations

Panellists
Andrey Barannikov, General Director, SPN Communications
Sergey Zverev, Head of the School of Communications, National Research University Higher School of Economics; President, CROS
Konstantin Major, General Director, MAER Media holding
Evgeniy Minchenko, Director, MGIMO Center for Research on Political Elites
Ruslan Novikov, General Director, Argumenty I Facty
Anna Starkova, Communications Director, Wildberries
Alexey Firsov, Founder, Platforma Social Design Centre

Andrey Barannikov

Vice-President, RPRA - Public Relations

Graduated from Department of Asian and African Studies of St. Petersburg State University (major: History of India).
Andrey Barannikov has 27 years of experience in public relations. He started his career as PR manager in Andréasson Public Relations. Since 1999 Andrey Barannikov is the CEO of SPN-Granat.
Since 2014 the company is an independent agency called SPN Communications. Under the leadership of Andrey Barannikov, it became one of the top three communications companies in 2012-2016 according to the National Rating of Communications Consultancies. The Holmes Report called it the Agency of the Year in Russia and the CIS.
Andrey Barannikov is the Honorary Chairman of the Association of Consultancies in the field of Public Relations (AKOS), Vice President of the Russian Public Relations Association (RASO), Member of the Executive Committee of the International Communications Consultancy Organization (ICCO), Member of the International Public Relations Association, Member of the International Association of Business Communications (IABC), Academician of the Russian Academy of Public Relations. (RAOS).
Andrey Barannikov is the winner of a number of international and Russian professional awards: IABC Gold Quill Awards (2012, 2014, 2015, 2016, 2017), SABRE Awards (2006, 2007, 2008, 2010, 2011, 2012, 2013, 2014, 2015), Global SABRE Awards (2011, 2012, 2013, 2014), IPRA Golden World Awards (2004, 2010, 2012, 2013, 2014, 2015, 2016, 2017), Cannes Corporate TV & Media Awards (2011, 2012, 2014), Silver Archer (2002, 2007, 2008, 2009, 2015, 2016), Best AKMR Certified Event Agency (2013, 2014, 2015, 2016), etc.
In 2017 Andrey Barannikov was included in the list of Top 1000 Russian Managers for the fifth time and was named one of the 20 best top managers in the country in the Professional Services category.
Andrey Barannikov acts as Chairman of the Organizing Committee for the Baltic Weekend international communications forum and Deputy Chairman of the national PR contest PROBA ICCO Global PR Awards, as well as judge and expert of multiple professional competitions.

Sergey Zverev

Head of the School of Communications, National Research University Higher School of Economics; President, CROS

Konstantin Major

General Director, MAER Media holding

Evgeniy Minchenko

President, Communication Group Minchenko Consulting

Ruslan Novikov

General Director, Argumenty I Facty

Born February 5, 1975, in Moscow
In 1997 graduated from the faculty of law of Lomonosov Moscow State University.
Ph.D. in Economics, MBA
Since 1997 has worked in banking, manufacturing, construction, trade and investment companies holding executive positions.
Has broad experience in company formation, leading companies to the top positions in the market, crisis management.
Entered the board of directors of "Argumenty i Fakty" in April 2014.
Was appointed as CEO of "Argumenty i Fakty" publishing house in December 2014.
Board member of GIPP - Guild of Press Publishers.
In 2016 was proclaimed laureate of the "Best Media manager of Russia 2016" National Award in Press nomination and Federal Press category.

Anna Starkova

Communications Director, Wildberries

Alexey Firsov

Founder, Platforma Social Design Centre; Vice President, Russian Association of Public Relations (RAPR)

Since 2015 - General Director and company founder of the Center for social design “Platforma”. In different years held positions of Communications Director in RUSNANO, WCIOM, Managing Director for communications in Volga Group, represented as PR-Director Russian entrepreneur Gennadiy Timchenko, was head of public relations in SIBUR, Millhouse, Sibneft.
In 1997 graduated from the faculty of Philosophy of the Lomonosov Moscow State University.