Business programme

Cultural Codes of the New Reality

03 Jun , 15:00–16:15
The Human Factor in Responding to Global Challenges
Pavilion H, conference hall H23 (first floor)

Cultural codes have always provided a unique insight into the culture and features of a particular country. They also bring people together through a sense of shared history. However, in the wake of the pandemic, the digital sector has played a much greater role in art and culture, and this has changed common human interaction habits. The pandemic left virtually no country or continent unaffected, and while it had the effect of physically separating countries, it also paradoxically brought people closer together through shared ideals and cultural values. Digitalization and the expansion of the virtual realm – which in the past was seen as an alternative to face-to-face communication – have made it possible for people to talk to one another even when they have been forced to self-isolate. The pandemic has shown us that modern technologies are not only increasingly infiltrating the business sector, but the cultural sector as well. What affect has the pandemic had on the digital transformation of culture, digital trends in culture, and changing cultural practices?

Petr Lidov-Petrovskiy, Director of Communications, Rossiya Segodnya International Information Agency

Konstantin Bogomolov, Art Director, Moscow Drama Theatre on Malaya Bronnaya
Edgard Zapashny, Chief Executive Officer, Great Moscow State Circus ar Vernadsky Avenue
Elena Kalnitskaya, Director General, The Peterhof State Museum-Reserve
Olga Lyubimova, Minister of Culture of the Russian Federation
Denis Matsuev, Pianist; Artistic Director, "Stars on Baikal" Festival; UNESCO Goodwill Ambassador
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Front row participants
Vadim Duda, General Director, Russian State Library
Evgeniya Markova, General Director, Roskino
Pasquale Terracciano, Ambassador Extraordinary and Plenipotentiary of the Italian Republic to the Russian Federation