Business Priority

How Mass Culture and Consumer Behaviour Among Young People is Changing

18 Jun , 16:30–17:30
Pavilion G, Business Priority

The preferences and tastes of today's youth determine what the demand for goods and services will be tomorrow. What trends are shaping young people's lifestyles and consumption behaviour? How is mass culture changing as a result of political and economic events? Is demand determined by supply or producers? ...Healthy lifestyle, consumer patriotism, tolerance, feminism. What will sell tomorrow?

Summing up the day's results at a no tie meeting with business representatives and experts: all the most important things from the SPIEF venues and the significance of what was discussed for Russia's business life. The programme is formed based on the chosen topic, latest analysis and monitoring of news and key sessions of the Forum.

Andrey Zhurankov, Head of the Analytical Group of the Press Center, News Agency TASS

Vlad Krasavin, Founder and Managing Director of Krasavin Management media agency
Andrey Milekhin, Founder, ROMIR Research Agency