Business programme

Challenges and Trends in the Healthy Eating: Quality, Safety and Affordability

17 Jun , 12:00–13:15
The Russian Economy: New Objectives and Horizons
Pavilion G, conference hall G2

Healthy eating begets a healthy life as well as a healthy nation. It’s a formula that each government strives to institute in its country. Modern approaches to healthy eating are certainly associated with lifestyle traits amidst the COVID-19 pandemic. During the pandemic, everyone realized how important it is to eat healthy food. Proper nutrition and a healthy diet are essential to maintaining one’s health, strengthening the functions of the immune system, and recovering from illness. In Russia, thanks to the Healthy Eating project of the Demography national project, measures are being taken at the federal and regional levels to motivate citizens to lead a healthy lifestyle, including healthy nutrition and giving up bad habits. Major food manufacturers are using various means to retain customers and offer them healthy products, as they respond to consumer demands for product quality, particularly during this period of unprecedented anti-Russian sanctions by the West and against the backdrop of economic uncertainty. Some of them are using traditional and consumer-friendly methods of production, while others are investing in new technologies and manufacturing products in a laboratory. What problems and challenges exist in the structure of the population’s nutrition in the current conditions? Is it difficult to ensure quality control and food safety during a pandemic and while in economic and technological isolation? How can the availability of simple and healthy food be increased for Russians during the period of sanctions? What role does import substitution and import independence play in the food industry? Do high-tech domestic technologies exist for the development of food industries?

Alexander Tsypkin, Writer, Scriptwriter

Alexander Brechalov, Head of the Udmurt Republic
Ekaterina Golovkova, Deputy Head, Center for Hygienic Education of the Population
Anastasia Mikhailova, Director of the Сommunications Directorate, Cherkizovo Group
Arkady Novikov, Restaurateur; Founder and Owner, Novikov Group (online)
Alexandra Novikova, Founder, How to Green (online)
Anna Popova, Head of the Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing – Chief State Sanitary Physician of the Russian Federation
Oleg Salagay, Deputy Minister of Health of the Russian Federation
Alexander Tarasenko, Deputy Minister of Health of the Republic of Belarus
Vladimir Chernigov, President, Institute of Industry Nutrition

Front row participants
Oksana Kuznetsova, Director, Federal Scientific Center for Food Systems named after V.M. Gorbatov of the Russian Academy of Sciences
Elena Postol, Chief Executive Officer, Aquanika