Business programme

Creating Impact Content: How to Enhance the Media’s Contribution to Positive Social Change?

17 Jun , 17:00–18:15
Investment in Development as Investment in People
Congress Centre, conference hall D3

The media’s influence on society in today’s digital world continues to grow. Fortunately, major industry trends include the creation and promotion of impact content aimed at positive social change. What can leaders share in the way of best cases and practices? How can the media industry effectively unite to resolve key social problems in partnership with the non-profit sector, business, and the government?

Artem Metelev, Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Youth Policy; Head, Platform DOBRO.RF

Alexey Goreslavsky, Director General, ANO "Internet Development Institute" (IRI)
Maria Zalunina, Head of CSR, National Media Group
Konstantin Major, General director, Media holding MAER
Dmitry Mednikov, Managing Director, Russian Media Group
Antonina Priezzheva, HR Director, Gazprom-Media Holding
Dmitry Uvarov, Director of strategic partnership, VK

Front row participants
Marina Belova, Deputy General Director, Director of Programs and Marketing, 5TV
Matvey Masaltsev, Deputy Chairman, Council of the Association of Volunteer Centers; Product Director, Dobro.rf Platform