Creative Business Forum

A country's cultural code is made up of a synergy of many components, such as history, polyethnicity, traditions, language, literature, music, cinema and other domains of culture, though it is often mainly associated with the cultural heritage. In times of change, when mainstream culture markets are closed or severely limited, there are opportunities for local cultures to assume a new role both nationally and when exported to other countries. Creative industries in world capitals represent the quintessence of urban creative forces, from masters of traditional art to makers of progressive technology. Collaboration results in unique products and services that inspire thinkers from other fields to undertake bold experiments. So, working with national cultural and visual codes opens the door for the creative industry to gain a unique position on global markets. How do contemporary creators accommodate national culture in their work? How to create and promote strong national brands? What is their main value for the economy? How does resorting to national values affect competitive ability in the global arena? How do fairy-tale characters, historical plots and folk heroes influence preservation and reproduction of traditions? What are the ways to promote and monetize traditional folk crafts to make them attractive to the younger generation?

Moderator
Ekaterina Cherkes-zade, Director of the Centre for Creative Economy Development at the Agency for Strategic Initiatives, managing partner of Universal University

Ekaterina Cherkes-zade

Director of the Centre for Creative Economy Development at the Agency for Strategic Initiatives, managing partner of Universal University

Ekaterina Cherkes-zade is a head of Universal University, which joint leading educational institutions representing first-class education in the creative industries sphere: British Higher School of Art and Design, Moscow Film School, Scream School, MARCH Architectural School, Moscow Advanced Communications School, Moscow Music School and other projects.Graduated from Moscow State University of Printing Arts (the faculty for publishing and journalism), and International Visitor Leadership Program from Graduate School USA. Worked on various projects in the media and publishing industries. Since 2009 Ekaterina Cherkes-zade has engaged in the education in the field of creative industries.

Panellists
Alexey Baranov, Head of the Industry Relations Department at the Institute of Business and Design B&D
Andrey Kravchuk, Russian Film Director, Screenwriter
Yulia Loboiko, Founder, Chambers Concept Store
Galina Pavlova, President, Association "Arctic Jewelers"
Yuliana Slashcheva, Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association
Alexey Slukin, Art. Lebedev Studio Strategist
Artem Ukropov, Founder, Megabudka Architectural Bureau
Valery Farukshin, Curator, Ethnic Village Project in the Krasnoyarsk Territory; Founder, Evenkia Group of Companies

Alexey Baranov

Head of the Industry Relations Department at the Institute of Business and Design B&D

Andrey Kravchuk

Russian Film Director, Screenwriter

Yulia Loboiko

Founder, Chambers Concept Store

Galina Pavlova

President, Association "Arctic Jewelers"

Yuliana Slashcheva

Chairman of the Management Board, Soyuzmultfilm Film Studio; General Director, Gorky Film Studio; Chairman of the Management Board, Russian Animated Film Association

Prior to joining CTC Media, Yuliana was President of the Mikhailov & Partners group of companies. Before that, she was Chief Executive Officer of Mikhailov & Partners, one of Russia’s largest strategic communications agencies, having assumed this role in 1994.
From 2004 to 2005, Yuliana was a partner with the BBDO Group, where she was responsible for business development activities.
From 2001 to 2004 she was a Board member and Corporate Communications Director for the Russian investment company ESN Group, as well as the Vice Chairman of Kelenergo, a Russian energy company.
Yuliana was named one of the 20 most influential businesswomen in Russia by Kompania Magazine in 2013. In 2012, she ranked first in the PR agency manager category of Kariera Magazine’s list of “Top 100 communications specialists.” Yuliana also won the 7th Annual National Media Manager of Russia Award in 2007.
Yuliana received a degree in marketing from the Moscow University for the Humanities.

Alexey Slukin

Art. Lebedev Studio Strategist

Artem Ukropov

Founder, Megabudka Architectural Bureau

Valery Farukshin

Curator, Ethnic Village Project in the Krasnoyarsk Territory; Founder, Evenkia Group of Companies