The Roscongress Foundation`s Social Platform

Case session. Sustainable Normality: How to Make Responsible Practices the Domestic Norm for the Russian Public?

17 Jun , 12:00–13:00
Social track
Passage in zone F, Social Platform of the Roscongress Foundation

Over the last three years, awareness and sustainable normality have become a new trend in the lives of the Russian public. According to United Minds, 25% of respondents understand sustainable development as creation of favourable conditions for everyone, while another 21% see it as sustainable production by companies of goods and services. People recognize their responsibility for forming both the economic and the social sphere. For instance, during the pandemic years, a stratum took shape of “eco-evangelists” who save water (57%), hand in batteries for recycling (37%) and sort their rubbish (34%). 57% of buyers in the world state that they are prepared to pay more for environmentally clean products. In Russia, the figures is 86%. There has also been an increase in the proportion of the Russian public who regularly given to charity (10%) or engage in volunteering (16%). In parallel, funds and companies are including sustainable development agenda among their employees, beneficiaries and residents of cities: they hold eco-habit marathons, launch social marketing campaigns, volunteer events and others. And, according to Accenture, it is consumers’ demand expectations that constitute the main factor behind sustainable development in one of two companies. Give the current economic instability and reduction in resources, however, consumption priorities, values and models might change substantially. Will the new economic and political challenges cause Russia’s people and organizations to reject sustainable practices or have these already become part of normal DNA?How do businesses and NPOs introduce responsible environmental and social practices into people’s lives? How do people in Russia choose organizations and brands worthy of their trust and support? What new forms of involvement could responsible companies and charitable foundations offer people apart from financial support?

Aleksandra Boldyreva, Executive Director, Donors Forum Association

Irina Bakradze, President, Podsolnukh Foundation
Faina Zakharova, President, Life Line Charity Foundation for Saving Seriously Ill Children
Irina Kurskaya, PR-Director, VOICE (Cosmopolitan)
Ekaterina Levshina, Member of the Board, Amway "Responsible for the Future" Charitable Foundation
Nikita Martynov, Deputy Chairman of the Legislative Assembly St. Petersburg
Artem Metelev, Chairman of the Committee of the State Duma of the Federal Assembly of the Russian Federation on Youth Policy; Head, Platform DOBRO.RF
Igor Sukhotin, Director of the Social Policy Department of OJSC MMC Norilsk Nickel