GLOBAL SPORTING EVENTS AND THE SPIRIT OF A NATION
Hosting a major international sporting event can not only have a practical economic benefit in bringing in tourism investment and spurring infrastructure investment, it can also play a role in boosting a country’s psyche.
1) What are some of the practical benefits of hosting a major international sporting event, such as the Olympics or the FIFA World Cup? What are the risks?
2) How can this translate into a national ‘feel good factor’?
3) Can global sporting events reshape global perceptions of a country?
Moderator:
Yulia Bordovskih ,
Press Secretary, Bosco Sport
Panellists
Zein Abdalla ,
Chief Executive Officer, PepsiCo Europe
Mark Adams ,
Director of Communications, International Olympic Committee
Elizabeth Buse ,
Group President, International, Visa Inc.
Arkady Dvorkovich ,
Deputy Prime Minister of the Russian Federation
Alexander Zhukov ,
First Deputy Chairman of the State Duma of the Russian Federation; President of the Russian Olympic Committee
Alexey Repik ,
President, Delovaya Rossiya (Business Russia)
Leonid Kazinets ,
Chairman, Barkli Corporation
Alexey Repik ,
President, Delovaya Rossiya (Business Russia)
Alexei Sorokin ,
General Secretary, Russia-2018/2022 Bid Committee