Russia's Emerging Influencers and the Fight Against Fakes
In the years 2022-2023, there has been a profound transformation among Russia's public opinion influencers within the blogosphere and various distribution platforms. The era of TikTokers has given way to a new wave of war correspondents and patriotic bloggers on platforms such as Telegram, VKontakte, and other prominent social networks. Presently, these bloggers have risen to become authoritative figures, disseminating their thoughts and perspectives to a broader audience while significantly impacting their perceptions of unfolding events. It is crucial to recognize that bloggers are no longer mere contributors to the information agenda; rather, they actively shape it. What types of bloggers are essential for the country and how do they contribute to the fight against fakes? Which types of bloggers will Russia require in 2023? The emergence of a new generation of opinion leaders: what content is currently trending? Is there a fresh approach for state companies to engage with bloggers?