Domestic Brands: New Opportunities for Growth

Domestic Brands: New Opportunities for Growth

15 Jun, 17:00–18:15

Not so long ago, one could hear panicked statements about the prospects for the economy in Russia. But in reality, thousands of companies are showing not just growth, but double-digit growth in sales. Russian companies now have the opportunity to occupy the vacated market niches left by Western players. But it won't be long before the niches are filled. One way to drive rapid growth is the creation of a strong brand: no matter how good the product is, it is difficult to reach consumers without effective positioning and promotion. Conversely, the “right packaging” (in the broadest sense of the word) can significantly shorten the path to a consumer’s heart.















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