DEVELOPMENT OF THE INDUSTRIAL DESIGN AND COUNTRY BRANDING AS KEY FACTORS FOR THE ECONOMICS GROWTH

DEVELOPMENT OF THE INDUSTRIAL DESIGN AND COUNTRY BRANDING AS KEY FACTORS FOR THE ECONOMICS GROWTH

20 June, 10:00–11:15

As increasing competition of domestic and foreign markets results in heightened interest in branding and design, strong recognized brand becomes the key factor of the competitiveness. Recently, industrial and country branding have been widely discussed. What are the key trends in this industry in Russia and abroad? Can branding become the key driver for the development of the whole industry? Can brand seriously influence the image of the city, region or country? How premium can the price be for a quality brand and is it justified?













Broadcast

Key moments

Political and administrative borders are powerless before the strength of brands.
Nikolay Nikiforov