CULTIVATING THE NEXT GENERATION OF GLOBAL PHILANTHROPISTS
20 June, 14:00–15:15
Russian philanthropy is at a potential tipping point, where both its leading high-net worth business leaders as well as the growing middle class can be more passionately engaged to address some of society’s most critical problems. What should be done to unleash Russian philanthropy and what can be done to broaden charitable activities beyond the super wealthy to include the burgeoning middle class?
Broadcast
Key moments
There are two approaches – we can sit and hope that somebody will do this for us, or we can do it ourselves.
Finally, we’re seeing an awakening of interest among the middle class in financing projects related to civil initiatives and civil society.
Over the past two or three years, there have been significant changes in respect of support by big business for education, culture and healthcare. A revolution is taking place here.
The personalised, emotion-based attitude to philanthropy should shift toward a more professional attitude, one based on moral and ethical principles.
