INTERNET ECONOMY: RUSSIA AND THE REST OF THE WORLD

INTERNET ECONOMY: RUSSIA AND THE REST OF THE WORLD

17 June, 15:45–17:00

With social media sites such as Facebook, LinkedIn, RenRen and others amassing huge user bases along with rich profiles of personal preference data, the groundwork is being laid for a paradigm shift in the way consumers and individuals will use the Internet to communicate and make decisions.

1) How are social networks to impact Web-based communications and decision-making processes over the coming years? How is the Russian market responding to the social media phenomenon?
2) How should these new platforms be valued, and what are the business models that are likely to emerge from social media platforms?
3) How should businesses adjust their strategies in response to the ‘social curve’ as a factor influencing Web-based decisions?