GLOBAL SPORTING EVENTS AND THE SPIRIT OF A NATION

GLOBAL SPORTING EVENTS AND THE SPIRIT OF A NATION

18 June, 10:00–11:15

Hosting a major international sporting event can not only have a practical economic benefit in bringing in tourism investment and spurring infrastructure investment, it can also play a role in boosting a country’s psyche.

1) What are some of the practical benefits of hosting a major international sporting event, such as the Olympics or the FIFA World Cup? What are the risks?
2) How can this translate into a national ‘feel good factor’?
3) Can global sporting events reshape global perceptions of a country?