THE CHANGING NATURE OF THE RUSSIAN CONSUMER

THE CHANGING NATURE OF THE RUSSIAN CONSUMER

16 June, 10:15–11:30

The consumer sector in Russia is undergoing rapid transformation, challenging long-held assumptions and compelling companies to adopt new models as the sector adjusts to market shifts. Nevertheless, to maintain a healthy consumer sector, it is not just the private sector that must change – policymakers and regulators will also need to adapt to reflect the new and constantly evolving environment. What steps can regulators take to strengthen consumer demand, and how can business help support the required adjustments? What will the Russian consumer market look like over the next five years? How can the right balance be found between the interests of business, the objectives of government, and the welfare of the nation as it weighs up the future of the Russian consumer?














Broadcast

Key moments

Consumers have become more rational, more conscious, they think longer before they buy something.
Martijn Peeters
Now that is a new age, the age of a consumer, we call it a zero moment of truth because a consumer essentially can buy anything, anytime, anywhere.
Sotirios Marinidis