MAKING THE MOST OF BRAND RUSSIA

MAKING THE MOST OF BRAND RUSSIA

16 June, 18:15–19:30

Over the past decade, a number of Russian entrepreneurs have successfully differentiated their businesses by developing a corporate “brand cachet” – creating a strong identity and customer loyalty for their products and services. But is enough being done to build value in Russian brands? What are the intrinsic values of Russian corporate identities? And what should business leaders do to build stronger brand values, especially in international markets?












Broadcast