RUSSIAN ANIMATION: A NEW GLOBAL CHAMPION?

RUSSIAN ANIMATION: A NEW GLOBAL CHAMPION?

17 June, 17:15–18:30

The Russian cartoon industry has enjoyed considerable commercial success in the global market place – building international distribution in some 25 languages in just the last three years. How has the animation industry managed to become so internationally competitive so quickly? What technological challenges do domestic players face and what steps should be taken to make the sector more attractive to global investors? What are the prospects for establishing a global animation centre in Russia?















Broadcast

Key moments

Russian companies should invest in creating the logistics of goods brands, provide to the maximum for the link between cartoon images and goods categories.
Dmitry Mednikov
In animation the synergy between creating and technology is a very important driver of economic growth and attractiveness for investors.
Chris Marcich
Independent films nurture great film-makers who, together with producers, turn films into a real business.
Konstantin Bronzit